NEW YORK, N.Y., USA: Likeable Media, a social media and word of mouth marketing firm, has announced the launch of Likeable Dentists, the first offshoot of Likeable Local, a Facebook marketing solution for small businesses. The launch was in partnership with Henry Schein, global provider of healthcare products and services to dental, medical and animal-health office-based practitioners.

Likeable Dentists is only available to dentists in the Henry Schein network. The marketing firm will manage content for them to engage with Facebook fans, optimize ad campaigns to help grow their Facebook fan base and create custom tabs to encourage fans to book appointments right from the Facebook page.

"We realize that many small business owners don't have the resources to hire an agency and don't have the time to create content for and grow their social media pages themselves," said Dave Kerpen, co-founder and CEO of Likeable. "This is the fast, all-encompassing Facebook solution for small businesses."

With a yearly fee plus a small one-time setup cost, the platform provides full-service social media support with four key components: content publisher, ad buyer, tab creator and an offline Facebook marketing kit. According to Likeable, content will educate and engage fans, while the Facebook ads and tabs will drive likes and ultimately new patients. The offline kits tie social media in with dentists' physical offices.

"With the four features combined, dentists can sit back, relax and not worry about how to grow their Facebook presence," says Megan McMahon, product manager at Likeable Dentists. "The goal of Likeable Dentists is to make Facebook fun and easy for dentists, while bringing new patients to each office."

"The theme of Henry Schein Dental's national sales meeting this year — 'Believe It — Achieve It' — underscores our enduring commitment over the past 15 years to continually innovate and find the best solutions to enhance our customers' practices as they provide the highest quality care to patients," said Tim Sullivan, president of Henry Schein Dental. "We are excited to launch Likeable Dentists together with Likeable as an innovative and simple yet very powerful solution to help our customers evolve their practices with exciting changes in the dental market."