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Business Asia Pacific

Entrance to the GlamSmile flagship store in Beijing. The company wants to expand to three other cities. (DTI/Photo courtesy of GlamSmile China, Beijing)
May 14, 2013 | Business Asia Pacific

With growth in China, GlamSmile targets expansion

by Daniel Zimmermann, DTI

BEIJING, China: Cosmetic dentistry provider GlamSmile continues to grow in China. According to the Beijing company, it generated more than 4.5 million in revenue in local currency from its four veneer studios last month. It has also announced that it is currently in the process of hiring new staff for the three new studios it intends to open later this year in several cities in south central China.

Construction work for studios in Guangzhou, to be located in the city’s International Finance Centre, and Wuhan commenced recently. A studio in Shenzhen is currently in predevelopment, GlamSmile has reported. According to the company, its current flagship studio in Beijing will be moved from its current location to the central business district of the capital and be expanded in order to accommodate up to 15 chairs.

This was the first studio run by GlamSmile in China when it opened in 2008.

“We are confident that our revenue will grow by leaps and bounds, since dental care expenses per person in China are still very low compared with other countries. There is a lot of room for growth in the near future,” commented CEO David Lok on the plans.

Dental veneers are part of China’s booming cosmetic surgery market, which is estimated to be worth more than US$2.4 billion. Lok told Dental Tribune Asia Pacific that his company aims to increase its current staff by more than 40 per cent for the expansion. Besides its studio in Beijing, it maintains three operations in Shanghai, Wenzhou and the Hong Kong Special Administrative Region.

GlamSmile studios have been put into operation in over 40 cities around the world since the concept was launched in Europe and the US in 2007. In Asia, franchise studios have been opened in Malaysia and Taiwan. The system developed and distributed by Remedent is based on a one-at-a-time veneer placement method that, according to the Belgian company, involves a proprietary fabrication technique and a single-motion placement tray. It is supposed to allow dentists to seat ten veneers within an hour.

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