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Business USA

Boston Celtics starting forward Amir Johnson, rear center, and UFC fighter Joe Lauzon, second from right, gather with local student athletes at the Henry Schein Dental booth at the recent Yankee Dental Congress, after the students received custom GuardLab mouthguards. Aidan Butler, CEO of GuardLab, is at far right. (Photo: Fred Michmershuizen, DTA)
Feb 1, 2017 | Business USA

Henry Schein announces North American marketing partnership with GuardLab

by Dental Tribune America

BOSTON, Mass., USA: Henry Schein Inc. announced during the recent Yankee Dental Congress that it has entered into a North American marketing partnership with GuardLab, a New York-based sports technology company that uses 3-D digital scanning and 3-D printing technologies to provide custom mouthguards for athletes. GuardLab and Henry Schein will work together to showcase digital technology at international and domestic events, demonstrating how mouthguards protect patient-athletes’ health and safety.

At the Yankee meeting, Henry Schein and GuardLab offered live patient scanning and presentations at the Henry Schein Pavilion. Presenters included Dr. Dean Vafiadis, Dr. Robert Berg and Dr. Clint Stevens, who talked about the effective use of intra-oral scanners to create custom mouthguards.

“To help our customers continue to identify new opportunities to differentiate themselves and offer patients an enhanced, digital experience through the use of new technology, we continually look for the next cutting-edge innovation to aid our dental practitioners,” said John Cox, vice president of technology sales, Henry Schein. “Thanks to our new partnership with GuardLab, we can bring new services and solutions to the global dental community, while helping enhance the safety of all athletes.”

Also at the pavilion, Henry Schein and GuardLab demonstrated their commitment to “helping health happen” by presenting more than 30 local student-athletes with custom mouthguards to support their safety on the playing field. During those presentations, UFC fighter Joe Lauzon, a 22-time UFC veteran, and Boston Celtics starting forward Amir Johnson were among the athletes in attendance who provided autographs and spoke to the students about their personal stories and the importance of hard work.
Former Boston Bruins’ player Hal Gill was also on site.

“We are thrilled to be partnering with a world-class organization like Henry Schein and having access to their global dental network,” said Aidan Butler, CEO of GuardLab. “We are committed to creating an engaging brand experience, delivering a superior product and working with practitioners to help educate patients about the benefits of custom mouthguards in reducing the risk of injury, maximizing athletic performance and improving recovery.”

(Source: Henry Schein)
 

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DT U.S. No. 7, 2017

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