LEIPZIG, Germany: IDEM Singapore 2008, a leading dental show for the Asia Pacific region, was recently honoured at the Approved International Fair Awards, held at the Grand Copthorne Waterfront Hotel in Singapore. The award was given in recognition of the show’s exemplary programme and contribution towards making Singapore a premier business travel and MICE destination.

The Approved International Fair (AIF) Award scheme is an official endorsement by the Singapore Exhibition and Convention Bureau for the quality of a trade fair, and the recipients are assessed according to a stringent set of criteria. The brand name is widely accepted in the international exhibitions industry as a benchmark of excellence, and it serves as a reference to foreign participants for choosing the most suitable events in the region at which to showcase their products and extend their market reach. Every year, the leading MICE industry players in Singapore contend to gain AIF status.

“We are honoured to be receiving this award for IDEM Singapore,” said Michael Dreyer, vice-president for Asia
Pacific of the organising company Koelnmesse. “Since 2000, IDEM Singapore has grown by 20 per cent every exhibition edition to become the leading dental show in the Asia Pacific region.”

“We appreciate the support that our exhibitors, delegates and visitors have given us over the years. We will continue to strive for the highest quality, to meet the needs and expectations of our customers, by putting up an even better show in 2010,” he added.

The next IDEM Singapore exhibition will be staged from 16–18 April 2010. The 2008 show occupied 10,000 square metres and showcased products from 384 exhibitors from 34 countries.