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When customers run out of toothpaste, they can now easily order Colgate products using the Amazon Dash Button. (Image: Business Wire)
0 Comments Feb 2, 2017 | News Americas

Colgate products can now be ordered at the press of a button

Post a comment by Dental Tribune International

NEW YORK, USA: Global consumer products supplier Colgate-Palmolive has announced that it will be easier for customers to purchase and reorder Colgate dental care products in the future. The company recently launched the brand’s Amazon Dash Button, a customizable gadget that allows users to stock up on over 25 dental hygiene essentials, like toothpaste, toothbrushes and mouthwashes, at the push of a button.

The Amazon Dash Button is a Wi-Fi-connected device that allows the user to order his or her favorite product with the press of a button. The button is paired with a product of the user’s choice, which can be selected through the Amazon App on the user’s Android or iOS smartphone during the setup process. If customers run out of toothpaste, for instance, a single press of the Dash Button automatically places an order with Amazon Prime free shipping. Once the Dash Button is pressed, an indicator will turn green if the order has been successfully placed or red if unsuccessful. All order statuses can be checked through the Amazon App.

The Dash Button comes with a reusable adhesive and a removable hook to hang, stick or place it next to the bathroom mirror, for example.

“We’re very excited for the launch of the Amazon Dash Button for Colgate,” said Bill Van de Graaf, Vice President and General Manager for Colgate-North America. “With this seamless in-home shopping experience, we’re able to put dental care products at consumers’ fingertips, which we hope makes it that much easier for them to practice healthy habits and achieve brighter smiles.”

Customers can order the Dash Button for Colgate for $4.99 at www.amazon.com/dashbutton. In order to utilize a Dash Button, customers must be an Amazon Prime member. Further Dash Buttons are available for various other health, beauty and household products, among other items.

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