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The 37th edition of the most important global dental industry event will start on 21 March in Cologne. (Photograph: Dental Tribune International)
0 Comments Mar 7, 2017 | News Europe

International Dental Show only two weeks away

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COLOGNE, Germany: Worldwide, anticipation is growing for the next International Dental Show (IDS) in Cologne in Germany. The 37th edition is scheduled to begin in just two weeks’ time. Plenty of innovations and new products are to be launched by some of the largest dental manufacturers in the world.

Dental professionals from Germany and around the world will have the opportunity to see and experience the latest technological developments in their fields, including the newest dental materials, implants and laboratory equipment and state-of-the-art practice management solutions, during the five days of the show. According to the latest figures from the organisers, over 2,300 manufacturers and dealers have registered to participate in the 2017 exhibition, which has been extended again and will now be held over six halls of the Koelnmesse fairgrounds. In addition to long-term exhibitors, a number of new companies will be showcasing their portfolios at this year’s event. Furthermore, joint exhibitions have been announced by dental industry associations from the US, Italy, France, Korea, Brazil and the UK, among many others.

“Our new exhibitors come from various fields of dentistry and their ranges will expand the already large and diverse offering at the show. Furthermore, IDS is becoming increasingly international with companies from North America, Asia and Europe exhibiting their latest products and solutions at the event for the first time,” Koelnmesse CEO Katharina C. Hamma told Dental Tribune Online in February.

Despite the worldwide recession in 2008/2009, IDS has grown extraordinarily over the last two decades, now attracting over 130,000 visitors from around the globe for every edition. Although held in Germany only every two years, the show has become one of the most important international platforms for dental manufacturers to launch new products to global markets, establish new business contacts and obtain potential new customers, according to industry experts. Figures released by the organisers after the show in 2015 showed that 70 per cent of the exhibitors came from outside Germany, and the number is expected to increase further this year. Particularly strong growth was also reported in the number of visitors from overseas, particularly from Asia, North America, Brazil and the Middle East.

Dr Martin Rickert, chairman of the board of the Association of the German Dental Industry, which is co-organising the event, said: “IDS 2015 was once again an impressive milestone in a very long success story. With the 37th IDS, we want to continue the successful series of the previous International Dental Shows.”

He said that the event would once again cover the entire spectrum of dental products and services, such as implantology and, increasingly, orthodontics. Advancements in dental materials and their extended application in terms of their function and aesthetics will also be on display. In addition, a focus of this year’s show will again be the increasing digitalisation and its impact on different fields of dentistry, an area in which the organisers have heavily invested in the last two years.

“IDS is the real focal point of a tremendously connected industry that from early on understood how to benefit from these technological advancements and the new opportunities that come with it. At the show, attendees are in the best hands, having tools like the new products database, IDS app and Matchmaking365 tool at their disposal,” Hamma explained.

In addition to the large-scale exhibition, visitors will be able to participate in a diverse and interesting accompanying programme that includes the established Speakers’ Corner, held in the passage between Halls 4 and 5 this year, as well as the recently introduced Career Day and Know-How Tours. For the last, registrants will have the opportunity to view two highly regarded dental practices in Cologne and learn how they apply state-of-the-art equipment in daily practice.

“Both formats were very well received by our visitors and will be continued in 2017. While IDS focuses primarily on the business and product presentations at booths, we strongly believe that an interesting auxiliary programme can generate leads for information gathering and new business negotiations,” Hamma said.

The 2017 IDS starts on the morning of 21 March with Dealers’ Day. This first day of the show is traditionally reserved for business-to-business negotiations.

At the event, visitors will be able to pick up their free copy of the today international show newspaper, produced jointly by Dental Tribune International and OEMUS MEDIA, with the latest from IDS 2017, new products and things to do in Cologne. Daily news updates, photographs and videos in English will also be available online at a dedicated topic page on the Dental Tribune website. In addition, the publisher will be sending out special newsletters during the show. Dental professionals wishing to receive these can register at www.dental-tribune.com.

For those interested in attending the show, tickets can still be purchased on-site during the entire period of the event. The organisers are offering a number of travel discounts through their partners, Lufthansa and Deutsche Bahn (German rail).

More information is provided at the official website, www.ids-cologne.de.

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