Clinical

Interview: ‘I've seen my practice grow by 120 percent’ Apr 7, 2014 | Practice Management USA

Interview: ‘I've seen my practice grow by 120 percent’

In an interview, Dr. Leonard Tau of the Pennsylvania Center for Dental Excellence discusses his Internet marketing consulting business, how people use the Internet today, and how he uses social media channels to help build relationships with patients.

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The top 5 ways to reinvent your orthodontic practice Mar 4, 2014 | Practice Management USA

The top 5 ways to reinvent your orthodontic practice

If you’re prone to making New Year’s resolutions, you may have vowed to lose weight or exercise more often. But here are some other resolutions I think we should all make: Resolve to run your practice more efficiently and profitably. Have a more rewarding year. Reinvent the way you work. But how? Here are five things you can try this year.

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Thinking outside the metal box: Why wait? Mar 4, 2014 | Orthodontics USA

Thinking outside the metal box: Why wait?

During the course of the last decade, the patient pendulum has shifted from “Do I have to wear braces?” to wanting to show off those braces via a “selfie” (also known as a self portrait with a camera at arm’s distance) that is posted to the Internet via a social media site. With this pendulum shift, there is a much stronger desire to show off a smile, face, body or unique personality, and more importantly, to describe the experience. It is a newfound freedom that all ...

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Study: Improved implant surface and hygiene boost restoration success Feb 25, 2014 | Implantology USA

Study: Improved implant surface and hygiene boost restoration success

Should a person’s teeth be saved at all costs? During the last decade, the answer has shifted from yes to no in favor of replacing diseased and damaged teeth with implants. But treatment of patients with periodontitis, inflammatory disease of ligaments and bones supporting teeth remains controversial because artificial tooth roots are more likely to fail.

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How to improve our diagnostic acumen: Teach it to our residents — Part I Feb 14, 2014 | Orthodontics USA

How to improve our diagnostic acumen: Teach it to our residents — Part I

Are orthodontists responsible for examining the occlusion, teeth and gingiva? Yes, for sure, but we also have a responsibility to use our training and understanding not just to straighten teeth, correct malocclusions or improve skeletal discrepancies of the jaws but to ensure that any and all pathology in the head and neck is identified, documented, treated or referred for treatment.

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Changing lives a smile at a time Feb 12, 2014 | Cosmetic Dentistry USA

Changing lives a smile at a time

One of the aspects of dentistry that drew me to this field — an aspect I first became aware of when I was in fourth grade — was the incredible transformation that can be made with orthodontics. This case study from my general practice illustrates that rewarding aspect of the profession. I met Matt in Tulsa, Okla., when he was helping to redesign my website.

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The content craze: How to do it the right way Feb 4, 2014 | Orthodontics USA

The content craze: How to do it the right way

Content marketing has become a big thing in recent years, and this promotional technique is only poised to get bigger. When done right, content marketing is quite effective, and it doesn’t need to cost much — just an investment of a couple hours each week or so. Because of its growing importance and low barriers for entry, any orthodontic practice looking to rev up its marketing should consider adopting content marketing to bring in new patients and strengthen relationships with existing ...

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Drive patient loyalty and profitability with online engagement management solution Jan 22, 2014 | Practice Management USA

Drive patient loyalty and profitability with online engagement management solution

A loyal community of patients is the foundation of any successful dental practice. Loyal patients keep their appointments and pay on time, give referrals and engage in other behaviors that drive profitability for your practice. Patient engagement management, the process of consistently interacting with patients to positively influence behaviors like these, should be a priority for your practice.

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Myofunctional orthodontics and myofunctional therapy Jan 21, 2014 | Orthodontics USA

Myofunctional orthodontics and myofunctional therapy

More than 100 years ago, and before Edward Angle, dentists realized they could move teeth into a more esthetic position by applying various mechanical devices to the teeth. This, in turn, caused apposition and deposition of bone in areas where forces were increased or decreased. Teeth could be moved into a more esthetic position, and so the orthodontic profession was born.

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Open your eyes to the benefits of CBCT Jan 14, 2014 | Implantology USA

Open your eyes to the benefits of CBCT

The practice of dentistry requires us to have our eyes wide open to accurately assess vital structures and provide our patients with optimal outcomes. The days of relying on two-dimensional images, when everything in reality is three-dimensional, are over. Every day, my life is made easier with the information readily available from my PreXion CBCT.

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Where prospective patients go to find a new dental care provider Jan 3, 2014 | Practice Management USA

Where prospective patients go to find a new dental care provider

When consumers fire up their web browsers, the vast majority of them start at a search engine. According to research from Pew Internet, 93 percent of online activities begin with a search.[1] Health is a popular topic: 72 percent of Internet users looked online for health information within the last year.[2]

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New possibilities for patient comfort during local anesthesia delivery Dec 16, 2013 | General Dentistry USA

New possibilities for patient comfort during local anesthesia delivery

Highly anxious patients, atypical nerve anatomy, irreversibly inflamed lower molars and past experiences of poor anesthesia all combine to create the perfect storm for endodontic pain-control challenges. Being a full-time endodontist in private practice, this clinical scenario, to one degree or another, presents itself frequently. Aside from common nerve blocks, some forms of advanced local anesthesia techniques are often essential to provide a comfort in the aforementioned scenarios.

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