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Practice Management

Location, location, location Jul 25, 2016 | Practice Management USA

Location, location, location

In real estate, it’s all about location, location, location. In dentistry, it’s also about location, and that certainly was the case for Dr. Monica Garnache. Many dentists who own or work with an Aspen Dental-branded practice join Aspen after getting a taste of private practice. But Garnache took a different route on her way to owning multiple Aspen Dental practices.

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How to hire the right staff Jun 24, 2016 | Practice Management USA

How to hire the right staff

It surprises me how often I meet orthodontists who bring up the challenges of hiring great employees for their practice. Finding and retaining good people can be hard. In fact, mis-hiring is far more costly than most of us realize. For example, you hire someone who leaves after only four months on the job; you may think that your loss is the four months of salary for that employee.

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Growing your practice with digital dentistry Jan 19, 2016 | Practice Management USA

Growing your practice with digital dentistry

We all hear it. Have a superior product or service, and customers will automatically stream through the office door. If only it were so easy. The reality for most dentists is that new technology does not lead to a major increase in patients. Yes, there are often more referrals because of satisfied patients, but not the hoped-for volume increase. The good news is that relatively small investments in marketing can change this and lead to significant growth of the practice.

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Embracing the digital transition Jan 13, 2016 | Practice Management USA

Embracing the digital transition

Dr. John Hagen came from a family of blacksmiths where you practiced a certain trade. In those days, college was generally not the path, but for him, his motivation was to go to college. Having taken an aptitude test from the advice of a high school science teacher, John moved on into dental school, which set a different precedent for his future lineage.

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Health-care businesses are one of the most common sites of employee fraud Oct 21, 2015 | Practice Management USA

Health-care businesses are one of the most common sites of employee fraud

Your staff members are essential to the smooth functioning of your practice, and you rely on them to keep things going. But according to a 2014 report by the Association of Certified Fraud Examiners (ACFE), health-care businesses are likely to be victims of fraud, with yearly losses averaging $175,000 per practice. The same study also found that small businesses are disproportionately affected — and under protected — from fraud and employee theft.[1]

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Five foolproof ways to get a ‘yes’ to more treatment plans Oct 6, 2015 | Practice Management USA

Five foolproof ways to get a ‘yes’ to more treatment plans

Let’s face it, no one likes to hear the word “No.” But the reality is, despite the economic upturn, patients are still reluctant to say “Yes” to larger treatment plans. A 2014 American Dental Association (ADA) study found that 40 percent of adults indicated that they will forgo dental care due to cost.1 Clearly, a healthy mouth shouldn’t be an “either/or” proposition for patients, but no one wants to be a pushy sales person either.

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Reputation management facts for today’s dentist May 4, 2015 | Practice Management USA

Reputation management facts for today’s dentist

Reputation marketing is now the most trusted and effective form of online marketing for any dental practice. Moreover, sites such as Yelp and Google My Business directly affect the buying decisions of millions of patients on a daily basis. Here are quotes from three highly respected business journals:

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Planning for partial retirement can be tricky Apr 7, 2015 | Practice Management USA

Planning for partial retirement can be tricky

If you want to keep working, only on a less demanding schedule, you’re not alone. Many people these days are considering a “partial retirement.” According to a University of Michigan study, 20 percent of those ages 65 to 67 consider themselves partially retired, while in 1960 this group was nonexistent.[1]

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Staying focused in a dental environment Jan 5, 2015 | Practice Management USA

Staying focused in a dental environment

Being productive in a dental office requires a combination of events that eventually becomes the heart of a healthy dental practice. No single event is predominant over another, and nothing can be left out. These “events” are areas of our practices that we, from time to time, try to bear down on to make our practice and our daily lives better. That point at which your practice starts to show signs of being non-productive is not the time to initiate the drive.

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3 make-or-break reasons for going mobile Dec 9, 2014 | Practice Management USA

3 make-or-break reasons for going mobile

Did you know that 60 percent of social-media users are on mobile devices? What happens when one of them tries to contact you, but your site is unusable on his or her device? Here are three specific reasons you should adopt a mobile format to grow your practice.

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Going (unintentionally) green: The unexpected bonus of switching to CAD/CAM and same-day dentistry Nov 18, 2014 | Practice Management USA

Going (unintentionally) green: The unexpected bonus of switching to CAD/CAM and same-day dentistry

With dentistry as innovative and dynamic as it is, the progress made and the exciting new trends that result are often judged in terms of the technological or financial: We can update our equipment to have a purely digital office, or we can adopt new practices and offer new procedures to our patients that bring in extra revenue.

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3 online tips that will increase appointments Nov 10, 2014 | Practice Management USA

3 online tips that will increase appointments

In today’s connected world, your future patients depend on the Internet to manage almost every aspect of their lives. However, the tremendous expansion of the Internet makes reaching and engaging with them a constant challenge. According to business intelligence firm Domo, every minute 571 new websites are created, more than 100,000 tweets are sent, and Facebook users share 684,478 pieces of content.[1]

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