DT News - UK - MIS expands its worldwide business to the British Isles

Search Dental Tribune

MIS expands its worldwide business to the British Isles

Alex Raychuk (Photograph: MIS, UK)
Dental Tribune International

Dental Tribune International

Wed. 28 September 2016

save

LONDON, UK: According to the latest statistics from market intelligence provider iData Research, the UK market for dental implant fixtures is currently showing the highest growth in Europe mainly owing to its under-penetration compared with countries like Germany, Switzerland and Italy. This makes the country attractive for many small and medium-sized providers, which are now seizing the opportunity to gain a share of this promising market. One of them is Israel-based company MIS—an acronym for “Make it simple” and the company’s motto—which, after successful enterprises in Europe and other parts of the world, is now taking its first steps towards opening its own business in Britain.

For many, MIS Implants Technologies may only be familiar owing to its recent acquisition by Dentsply Sirona, but the company is in fact a long-time and established provider of dental implant solutions, particularly in emerging markets in eastern Europe and South America. The recent deal, which followed rumours of potential takeovers by a number of implant companies, will not affect the company’s expansion plans in Britain, according to Central and Eastern Europe and UK Regional Manager Alex Raychuk. Indeed, MIS plans to keep its brand separate from those of its new parent company as far as possible.

“We are actually very proud that Dentsply Sirona has shown that kind of interest in us and expect a number of good synergies to come out of this transaction that will benefit not only our company but the whole market,” Raychuk said.

A Belarus native currently living in Germany, Raychuk has been overseeing his company’s development in eastern and central Europe since 2011. For the last two years, he has also been observing the market in the UK extensively as a visitor to tradeshows, for example, and believes that it holds large growth potential for his company.

"We wanted to enter this market in the right manner and at the optimal time, since we believe that it is very important to be prepared and to follow the proper steps when entering a new market," he explained regarding the reason MIS has not entered the UK yet. “The market here is developing very dynamically and offers some very exciting opportunities.”

“I believe we are now here at exactly the right time,” he added.

Coincidentally, MIS already introduced a major product to UK dental professionals with the launch of its V3 Implant System, based on its VCONCEPT, at EuroPerio in London last year. Developed in collaboration with leading clinicians, including Prof. Nitzan Bichacho and Dr Yuval Jacoby, both from Israel, as well as Dr Eric Van Dooren from Belgium, this new implant system is suitable for a wide range of surgical scenarios and promises immediate biological benefits for better treatment outcomes. Its design aims to provide both specialists and general practitioners with optimum flexibility in implant planning and placement for a restorative-driven approach. In particular, the triangular shape of the coronal portion is intended to encourage bone regeneration and to gain greater volume of bone in support of stable surrounding soft tissue for restorations with improved aesthetics. According to Raychuk, it has been a commercial success, with over 20,000 implants sold since last year’s launch.

“It is a modern approach to implantology that is based on extensive scientific research and developed to provide clinicians with an advantage from the start,” he said. “It is also a high-quality product and with it we believe we can bring good value to the market.”

In addition to its latest premium product, MIS offers a number of established implant brands, such as C1 and SEVEN, as well as prosthetic options, bone grafting materials and solutions for digital dentistry, like the MGUIDE for the production of surgical drilling templates based on a prosthetic-driven implant plan. With the expansion of the company, dentists in the UK too will be able to purchase MIS products and receive direct support, according to Raychuk. A sales and supporting office was recently opened in London. While the company will not be exhibiting at trade shows such as BDIA Dental Showcase and the Dentistry Show for the time being, it plans to concentrate on education, for which the company is known through its international seminars and its Global Conference, the third of which was held in Barcelona in Spain this year.

“We already offer a number of good courses to our customers around the globe,” Raychuk said. “Of course, we will bring this to the UK market, together with many of our internationally renowned speakers. High-quality education is very important and part of the soul of our company.”

To post a reply please login or register
advertisement
advertisement