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Manager versus clinician

Practitioners’ expectations of the kind of manager they want for their practice vary considerably in terms of experience and skills. How guilty are ...

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Treatment coordinator: The bridge to case acceptance

You might think that in fi nancially challenging times the last thing you need is a new member of staff. For a practice to thrive and prosper in a difficult...

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Eleven tips for success in your dental clinic—Part I: SWOT analysis and loyal patients

During this journey towards business growth and educational development with this new series on tips for success in your dental clinic, I am going to ...

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The importance of brand and own reputation—from real daily life to the web

We usually associate the term ‘brand’ with a product that has a unique, consistent and well-recognised character (i.e. Coca-Cola, BMW). These ...

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First impressions matter: The importance of online branding

Every dental practice seeks to attract a specific type of patient, whether it is local families or people requiring specialist treatment. First impressions ...

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Why online and social media marketing is important for dentists

The importance of digital marketing is increasing every day. Around 3.6 billion people are connected to the Internet on their phones. In Europe, the density...

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CAD/CAM technology: Setting the standard and achieving success

As a full-time general dentist, CAD/CAM technology is a subject that has been of significant interest to me. I incorporated CAD/CAM into my practice more ...

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My marketing plan

2013: are you staring into the abyss? Have you a thought out a plan for how you are going to continue growing your business? Are you going to continue doing...

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The filter principle: Is every patient a finals patient?

You remember finals, don’t you? Of course you do. Your examiners carefully selected a patient(s) for you to examine and diagnose and for whom to ...

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Connectivity in the dental world

We live in a time in which things are changing exponentially and the way that we go about doing business is drastically evolving. The Internet has become a ...

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The passive income practice

Exit planning has traditionally been a fairly simple task for dentists. The choices a dentist faced were either winding down the number of days worked, ...

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Case acceptance in complex-care dentistry

I enjoy seeing the articles in cosmetic dentistry in which clinicians recount their creation of magnificent works of art through digital restorative ...

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The benefits of expanding and refurbishing your practice

There are many benefits to refurbishing or relocating your dental practice, and although the decision to make such major physical changes is usually ...

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Top 5 Internet marketing tips to promote your practice on YouTube

Video is the most powerful Internet marketing tool available today to market your practice. With the rise of YouTube and other video sites, any size ...

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Informatics and IT in dentistry: a look forward (part one)

Recently, Dr John O’Keefe, the editor of the Journal of the Canadian Dental Association, interviewed Dr Titus Schleyer, associate professor and ...

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Leadership essentials for the ‘rookie’

Upon entering your first ‘real’ dental practice either as an associate or as an owner, with the dental degree in hand and requisite experience ...

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Video marketing do or die ... to build your dental practice

I know this subject is scary and most of you don’t even want to think about producing video as part of your Internet marketing program. It’s ...

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The forgotten piece of transitions

I am both a litigation attorney and the president of a company that provides human resources solutions to professional practices. The two are complementary,...

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The 60-second conversion: emergencies to comprehensive exams

In stressful situations, people don’t necessarily remember what you did but rather how you made them feel. When managing an emergency patient, that ...

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Esthetics and the brain

The age-old question as to what constitutes beauty has been subjected to yet another wrinkle. Research has been presented showing that left-sided brain ...

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Uncover the practice profit killers

They say the evidence never lies. Here are the clues: Production fluctuates regularly. Collections are shaky. The schedule is either feast or famine. ...

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Four tenets for tough times

Today’s retailers certainly will confirm that when the economy takes a turn for the worse, consumer focus shifts from luxury to necessity. Moreover, ...

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Four ways to increase case acceptance

Everyone wants 2009 to be a better year than 2008. Well, here’s how: improve your system for presenting treatment to patients — especially ...

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Can prospective new patients find you easily on the Internet?

Just because you have a dental Web site on the Internet, doesn’t mean prospective new patients can find you online when searching for dental treatment...

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Motivating the motivator

This last month the clinic has been busy. I’m not complaining—what with the credit crunch in full flow, I’m happy that people are still ...

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Eight essentials to marketing cosmetic dentistry

Ever since the Extreme Makeover phenomenon, public awareness of cosmetic dentistry has skyrocketed. The typical dental patient is more aware, and educated, ...

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Staff promotion: Is ‘potential’ enough?

Anyone who has managed employees for any length of time has seen it. The rising star with all the potential to succeed is promoted to a new position and ...

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Relationship-based dentistry: The 21st century formula for success

The 21st century is such an amazing time to be in our wonderful profession. From a technical standpoint we’ve got better diagnostic tools, better ...

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Nobody cares for your money like you and RG Capital

Robert Graham, founder and owner of RG Capital, had a vision: to create an atmosphere where businesses and individuals would be able to prosper in the ...

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