Dental News - Eleven tips for success in your dental clinic Part II: CAPS & CLIMB

Eleven tips for success in your dental clinic Part II: CAPS & CLIMB

Dr Anna Maria Yiannikos

Tue. 14. February 2017

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Today, I will share with you the knowledge I have gained within the past 25 years of managing and evolving my clinic so you can always be one step ahead and avoid mistakes I have made in the past. The third very important tip that I am going to share with you today in order to be and remain successful at your clinics is how to regain your power.

We learn a lot of things during our studies in the dental schools. We learn how to make the best fillings with great contours and biocompatible materials; how to treat a tooth that needs a root canal therapy, but do we really learn anything on how to find the best employee that will make our life and daily routine easier?

Firstly we should make a job analysis by listing the CAPS of the candidate. If we do not take the time to complete this process, we will not know from the beginning exactly what we are looking at and by this we will increase the risk of making the wrong choice.
If, for example, we go to the supermarket without our shopping list, what will we end up doing? We will most probably buy unnecessary things or even forget the things that we went in the beginning there for. My point here is that when we decide that we need to hire an employee we should know upfront what we are looking for, otherwise we might make mistakes that will cost us money and time!

Let’s have a look now what does CAPS stand for:
– Capacities: The mental and physical abilities required to do the job. How smart and how strong (physically capable) must the successful applicant be?
– Attitudes: such as customer service, orientation, team player, reliability, honesty, willingness to follow rules, problem-solving, loyalty, safety-consciousness, ability to follow through—Imagine having a receptionist who, although she is doing the job without a mistake, complains about everything all the time. Is that a person that you would love to have as part of your team?
– Personality: traits such as competitiveness, assertiveness, attention to detail and sociability—Also search whether the person will manage his or her personality to get the job done, since as social scientists declare about 60 per cent of our personality traits are inherited and most of them are set by age nine. In other words: personality can’t be taught and it doesn’t change much over time.
– Skills: Expertise required to do the job—Skills are the easiest job requirements to identify. We could do that by asking the candidate to perform certain tests. For example, if we are trying to find a receptionist we could ask her to translate an article, or through role playing to check how she responds in certain scenarios.

Have always in mind the quote ‘we hire them for the skills but we fire them for their attitudes’!

So finally we found our A-star employees and now what do we have to do in order to keep them?
The fourth very essential tip of today’s article that I would love to share with you is the different ways that we can use to retain our A-star employees.

Apply CLIMB to retain your team!

Now let’s explain a little what does exactly the acronym CLIMB stands for:
– Challenge: Studies have shown that the main reason that our employees resign is that they are dissatisfied with their tasks. That’s why we should give them challenging duties to accomplish. And what will the result be? They will feel useful and they will find it difficult to leave from a job that offers them different and unique experiences.
– Loyalty: Be human with your employees and do not be afraid that you will lose your power. Show interest in their problems and lay back in times that they cannot handle any more pressure.
– Investment: Invest time and money to them so they will feel appreciated. During my lectures I get regularly the question that we reward them by giving them bonus and still they are not motivated enough, what shall we do? My answer here is that you must renew your reward system regularly.

Sometimes you can give them cash (as bonuses) or maybe you can offer them other kind of incentives, like buying them a free trip for vacation on Christmas, for example. Research has proven that the more powerful and effective incentives are the ones that are specific, tangible and non-cash.

Also please remember to ‘Reward not the best in sales but the best’ A major mistake that we usually do is to only reward the ones that bring money to our clinics. Instead we should reward the best in our practices, the ones that are completing their tasks in excellence unconditionally to what this task is.
– Measurement: Conduct a fair performance appraisal every six months.
– Building: Demonstrate your commitment to them by showing them opportunities of career development.

During the next issue we will analyse two new tips that will reveal new opportunities and potential of our dental clinics. Till then, remember that not only are you the dentist in your clinic, but you are also the manager and the leader.

You can always send me your questions and request for more information and guidance at:
dba@yiannikosdental.com or via our Facebook account.

Looking forward to our next trip of business growth and educational development!

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SEOUL, South Korea: As a global dental company, Osstem Implant is dedicated to practising shared management. The company works closely with South Korean medical volunteer organisations, dental schools and dental associations in regions where it has subsidiaries. It also partners with governmental agencies and local communities to provide dental care to residents in need, as well as to sponsor oral health products and related initiatives.

On 2 February, Osstem supported dental implant treatments and donated oral health supplies for the treatment of Koryoin descendants in Kazakhstan through relevant organisations. The term “Koryoin” denotes South Koreans and their descendants, originally from the Joseon Dynasty, who were forcibly relocated to Central Asian regions such as Kazakhstan and Uzbekistan in the 1930s.

Tatyana Park, chairperson of one of the Koryoin descendants’ organisations, expressed their gratitude, saying, “Kazakhstan serves as a hub where South Korean companies, including Osstem Implant, excel in various sectors.” She added: “We are grateful to the company for reaching out and acknowledging the contributions that our ancestors have made.”

Additionally, Osstem visited Kazakh National Medical University and met with the vice president and relevant officials to discuss scholarships for dental students and support for dental implantology lectures.

Also in February, Osstem supported oral health examinations and educational fundraising initiatives for deserving individuals and children, organised by Hanoi Central Dental Hospital in Vietnam. The donations facilitated dental check-ups and treatment for 1,000 Vietnamese adults and 200 children in Điện Biên Phủ while also extending support to an additional 200 children facing economic hardship.

Aside from monetary contributions, Osstem’s Vietnam subsidiary distributed Vussen toothpaste and toothbrush kits to 3,000 individuals, including 1,500 elementary school students. Moreover, the subsidiary plans to engage in health education programmes for elementary school staff, organised by Hanoi Central Dental Hospital, and to sponsor lectures on children’s oral health management by invited dental professionals.

Osstem Implant’s Mongolia subsidiary, in partnership with a dental hospital affiliated with the Mongolian Dental Association, provided support for dental treatment to local residents and gave out Vussen toothbrushing kits.

From left: Dr Tae-Gwan Eom, CEO of Osstem Implant; Tatyana Park, chairperson of a Koryoin descendants’ organisation; and Jae-Wook Jung, head of Osstem Implant Kazakhstan.

Osstem Implant’s Vietnamese subsidiary hands out gifts to attendees at an appreciation event hosted by Hanoi Central Dental Hospital in Vietnam.

Osstem Implant’s Philippines subsidiary generously donated Vussen toothbrushing kits to children in Quezon City.

Dentists from the South Korean Jeju Medical Association, in collaboration with Osstem Implant’s Philippines subsidiary, offered complimentary dental examinations and treatment to residents of the Santa Maria area.

On 26 January, Osstem Implant’s Philippines subsidiary collaborated with a local community centre in Quezon City to donate necessities such as refreshments, groceries, school supplies and Vussen toothpaste to children from economically disadvantaged families. Additionally, the subsidiary, in conjunction with the Jeju medical association and the South Korean aquatic association, undertook a two-day medical volunteer mission in the Santa Maria region of the Philippines last August. As part of this programme, South Korean specialists in paediatrics, obstetrics and gynaecology, otolaryngology, general surgery and neurosurgery provided free check-ups to 1,200 residents, including 300 dental patients.

In June last year, Osstem’s Mongolia subsidiary collaborated with a dental facility associated with the Mongolian Dental Association to visit Bayankhongor province in the south-western region of Mongolia, an area devoid of dental clinics. During the visit, the subsidiary provided volunteer dental services and delivered Vussen toothbrushing kits to residents.