Dental Tribune International
Clinical
Eight essentials to marketing cosmetic dentistry

February 20, 2009

Ever since the Extreme Makeover phenomenon, public awareness of cosmetic dentistry has skyrocketed. The typical dental patient is more aware, and educated, of the aesthetic options available in today’s modern practice than ever before. This translates to higher quality of care demanded by cosmetic dental professionals. Couple this new paradigm in dental care with the explosion of over-the-counter cosmetic dental products and the boom in dental practice marketing, and suddenly, cosmetic dentistry has become an extremely competitive field. The following tips, as presented on the AACD Marketing Panel in May 2007, will help you carve a niche market and establish your practice as the premier cosmetic dental office in your area.

Shading technique in direct aesthetic restorations

February 20, 2009

Natural teeth are complex in structure and difficult to imitate because many colours are distributed through the enamel and dentin.1 The structural components of teeth–enamel, dentin and pulp—have different characteristics that greatly influence its optical properties.2 It is well accepted that the colour of a tooth is basically determined by its dentin component.3

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Root recession: Aesthetic and predictable elimination

February 20, 2009

The world today wants an aesthetic, youthful appearance as well as good oral health. The 'dreaded recession,' showing exposed roots of a tooth, immediately signifies aging and loss of function. It connotes a negative image—an unattractive and unaesthetic look. The good news is that there are surgical techniques to ameliorate recession and to restore a more youthful image.

CAD/CAM pulls ahead

February 20, 2009

CAD/CAM restorations made chairside with CEREC are among the most intensively studied restorations in dentistry. Numerous studies show that the clinical results of restorations made with the CEREC method are, at the very least, on par with those of cast gold. Because durability is one of the most important criteria for ceramic use, Dr Tobias Otto (Aarau, Switzerland) recently published evaluation of longterm data collected over a period of 17 years is highly pertinent.1

Functional reconstruction and aesthetic management of the anterior maxillary segment

February 20, 2009

Porcelain-fused to metal crowns have been commonly used since their introduction in the 1960s.1 The presence of a metallic substructure confers certain aesthetic limitations.2 Many tooth coloured ceramic materials, such as lithium disilicate3 and densely-sintered alumina,4 had been used in dentistry for the fabrication of fixed prostheses. Recently, yttrium-stabilised tetragonal zirconia is gaining popularity because of its superior mechanical properties and biocompatibility.5,6 This article presents the clinical management of a 38-year-old gentleman with a defective fixed partial denture extending from #12 to 21 and a radicular cyst in the pontic region of #11.

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Immediate implant placement and immediate loading after a complicated tooth extraction

February 20, 2009

As implant dentistry continues to evolve to meet our patient’s demands for aesthetic tooth replacements with minimal downtime or inconvenience, the dental implant industry has responded with new technological advancements and research. For example, the development of enhanced implant surfaces, such as the Osseotite Dual-Acid-Etched Implant Surface, improved on the results seen with machined surfaced implants. Studies demonstrated long term Cumulative Survival Rates (CSRs) with Osseotite implants in the range of 95% to 98%1–3 (at five years4) which represented an improvement over the CSRs of machined surfaced implants (85% to 95%).5–6 With these enhanced implant surfaces, clinicians felt confident to perform early loading protocols and to place implants in compromised clinical situations. With multicenter, long term prospective studies and the ten year history of Osseotite, good long term success with negligible peri-implant concerns has been demonstrated.3

A worldly journey

February 20, 2009

With a life path that took him from the military to the orthodontic office, and numerous places in between, Dr Ed Beatty says it’s his family and successful marriage that are his highest achievements. He is still in active practice, but he takes significant time off to travel and pursue his major pastimes of fishing, boating and attending meetings to visit with old friends. Dr Beatty spoke about his career with Dental Tribune.

Cone beam CT-based imaging for evaluation of supernumeraries

February 20, 2009

In recent years, new developments in Cone Beam Computed Tomography (CBCT) and 3-D Volume Rendering (3-DVR) software have been designed specifically for orthodontics to illustrate critical anatomical information for treatment planning. In the case of supernumerary teeth, it reveals additional information for the surgical approach and the proximity to critical anatomical landmarks, such as the mandibular canal, alveolar width, maxillary sinus and adjacent teeth.

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