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Interview: “The Italian dental industry is in a very healthy condition”

Dr Maurizio Quaranta, Vice President of the Association of Dental Dealers in Europe. (Photograph: ADDE)
Marc Chalupsky (DTI)

Marc Chalupsky (DTI)

Thu. 16. November 2017

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Driven by an emphasis on high-performing and intelligently designed products, the Italian dental industry has become firmly established as one of the largest in the world. Dental Tribune International spoke with Dr Maurizio Quaranta, former president of the Italian association for dental dealers (Associazione Nazionale Commercio Articoli Dentali; ANCAD) and current Vice President of the Association of Dental Dealers in Europe, about some of the recent activity in Italy’s dental industry.

Dr Quaranta, how would you assess the current state of the Italian dental industry?
The Italian dental industry is in a very healthy condition. It currently employs over 3,300 people and generates an annual revenue in excess of €880 million. Much of this revenue—about 60 per cent—is achieved through exports, as Italian-made dental products are increasingly being recognised for their reliable and durable components, innovative technological solutions and aesthetically pleasing design. In addition, there has been a surge in investments by domestic dental practices and dental laboratories in the research and development of locally made products and equipment. Overall, the industry is on the upswing.

Expodental Meeting took place this May and ended on a high note. How did the event reflect the current state of the Italian industry?
As the premier event for the Italian dental industry, Expodental Meeting allows visitors to find out about the latest product innovations, training opportunities and much more all in one place. With 281 companies exhibiting and more than 18,000 dental professionals visiting, the overall attendance was 20 per cent higher than in 2016. It was the second Expodental Meeting and the growth in the exhibition’s size demonstrates how much the Italian dental industry is growing itself.

What is the role of the Italian Dental Industries Association (UNIDI)?
Set up in 1969, UNIDI today represents the majority of Italian dental manufacturers. Its purpose is to promote the “Made in Italy” label and to guarantee that its members produce high-quality products that are compliant with current Italian and EU regulations. UNIDI’s promotional activities are focused on two major international events: Expodental Meeting and the International Dental Exhibition Africa, the only international trade show for dental professionals in all African countries.

ANCAD emphasises a strong code of ethics. What does this code entail?
The code contains many guidelines, but perhaps the most important one is to remind dental dealers that their primary objective is to supply high-quality products and services. Profit is only one of the aims of doing business—we want our members to build partnerships with their customers that are based on trust and mutual satisfaction. The code also requires dental dealers to act in accordance with governmental laws and regulations.

Thank you very much for the interview.

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