Dental News - META BIOMED: An active force in Europe

Dental Tribune International

Fri. 11. May 2018

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A hidden champion in the field of medical technology, META BIOMED has exported its products to a European customer base through qualified distributors ever since its establishment in 1990. Recently, however, the company has redoubled its efforts to become an active force on the continent, establishing European headquarters in Mülheim in Germany in 2016. As the sole gold sponsor of the upcoming ROOTS SUMMIT—the premier global discussion forum for endodontics—META BIOMED will be looking to further its brand recognition and presence in Europe, a key factor for the company’s continued growth.

META BIOMED in Europe
With more than 1,000 employees worldwide, META BIOMED is recognised for its emphasis on research and development, and its commitment to providing innovative, high-quality solutions for endodontics and restorative dentistry at low prices. Founded in South Korea, the company is perhaps best known for its i-ROOT electronic apex locator, EQ Master cordless gutta-percha obturator, and EQ-V obturation gun and pen.

META BIOMED’s entry into the European market has allowed it to widen its customer base, as the company already has branches in Cambodia, China, Japan and the US. In February, Frank Wirtz was appointed the new Sales and Marketing Manager for META BIOMED EUROPE. With previous experience at METASYS, Morita Europe and the NWD Gruppe, Wirtz brings a wealth of first-hand industry knowledge to the position.

“Wirtz has over 30 years of national and international experience in marketing and selling high-quality dental products,” remarked META BIOMED Managing Director Ian Yun on the appointment. “With such experience in the dental industry, he is the perfect candidate to further expand and establish the META BIOMED brand in Europe.”

META BIOMED at the 2018 ROOTS SUMMIT
The ROOTS SUMMIT will be held in Berlin from 28 June to 1 July at the European School of Management and Technology, a historical site in the centre of the German capital. Over the past two decades, the biennial meeting has established itself as an open and inclusive learning forum for those interested in endodontic therapy, and approximately 500 visitors are expected at the upcoming event, including many global opinion leaders in endodontics.

“We are extremely proud and excited to be a gold sponsor at the ROOTS SUMMIT, and to celebrate we are going to do a prize draw at the welcome reception,” said Wirtz. “The winner of the draw will receive a free flight to the 11^th IFEA World Endodontic Congress, to be held from 4 to 7 October 2018. What’s more, he or she will get an exclusive guided tour of the META BIOMED headquarters in Osong in South Korea on 8 October.”

“We look forward to meeting current and future customers at the ROOTS SUMMIT and discussing our wide range of products with them,” he concluded.