Sweetened children’s drinks

Dental Tribune International

Mon. 28. October 2019

save

HARTFORD, Conn., U.S.: In a recent study, researchers from Saint Louis University (SLU) and the Rudd Center for Food Policy and Obesity at the University of Connecticut (UConn) found that, in 2018, sweetened drinks accounted for 62% of sales of children’s drinks. The researchers noted that none of the 34 top-selling sweetened children’s drinks met expert recommendations for healthier drinks for children.

The impact of sugar on oral health and overall health is still hotly debated, and this new report may well add a little more fuel to the fire, particularly when it comes to advertising. “Beverage companies have said they want to be part of the solution to childhood obesity, but they continue to market sugar-sweetened children’s drinks directly to young children on TV and through packages designed to get their attention in the store,” said Dr. Jennifer L. Harris, lead author and the Rudd Center’s Director of Marketing Initiatives.

In the report, the researchers stated that companies spent $20.7 million on advertising children’s drinks with added sugars in 2018, primarily to children under age 12. In addition to the advertisements, the team from UConn said that packaging and some of the claims on packaging make it extremely difficult for parents to know what a healthy option might be. “You shouldn’t have to be a nutritionist to figure out whether or not a product is healthy for your child,” said contributing author and assistant professor in the Department of Nutrition and Dietetics at SLU Dr. Maria Romo-Palafox.

Earlier in September, a consensus statement on healthy beverages for children was released by a group of leading medical and nutrition organizations that included the American Academy of Pediatric Dentistry. The statement recommended that children under age 5 should not consume any drinks with added sugar or low-calorie sweeteners, and that they should consume limited amounts of 100% juice. Improvements have been made: More companies sell unsweetened juice–water blends, and licensed characters only appear on children’s drinks without added sweeteners. However, it may still be some time before more significant gains are made.

The report, titled "Children’s Drink FACTS 2019: Sales, Nutrition, and Marketing of Children’s Drinks," was funded by the Robert Wood Johnson Foundation.

Tags:

To post a reply please login or register

Experts review recommendations for returning to dental practice

MANCHESTER, UK: Restrictions related to SARS-CoV-2 transmission are easing, and dental professionals need to start planning the eventual reopening and ...

Restorative and endodontic experts meet in Zurich

GLATTFELDEN, Switzerland: On 16 and 17 June, COLTENE invited close to 100 dental experts from all over Europe to Zurich in Switzerland for a two-day seminar...

Editorial meets Science—new format bridges expert knowledge and practical application

BERLIN, Germany: In collaboration with health technology company Philips, the publishing houses of Dental Tribune International and OEMUS MEDIA have ...

Study finds sugary drinks not necessarily linked to childhood obesity

NOTTINGHAM, UK: Given what we know about the relationship between rates of obesity and sugar consumption, it would seem to be common sense that children who...

“We are not selling implants”—rethinking immediate dental implant loading

Immediate loading is increasingly being offered as a routine method in dental implant surgery. However, according to Dr Mauro Labanca, it should be handled ...

Dental associations terminate investment in sugar-sweetened beverage companies

ALEXANDRIA, Va., U.S.: The International Association for Dental Research (IADR) and the American Association for Dental Research (AADR) have recently ...

Singapore to ban advertisement of certain sugary drinks

SINGAPORE: Excessive consumption of sugar-sweetened beverages (SSBs) can have a deleterious effect not just on oral health but on systemic health ...

New expert consensus offers comprehensive guide to apical microsurgery

XI’AN, China: To date, there have been no expert consensus, guidelines or recommendations on apical microsurgery. To address this and standardise the ...

Children’s dental health imperilled by US fluoride bans

BOSTON, US: Among the countless controversial aspects of Donald Trump’s current tenure as the US president, the commitment by Secretary of Health and ...

New online toolkit launched by UK researchers to support autistic children’s oral health

LEEDS, England: Researchers from the University of Leeds, in collaboration with the University of Manchester and the University of Sheffield, have launched ...

Education

Live webinar
Tue. 23 September 2025
10:00 am EST (New York)