Dental News - Preparations for AEEDC Dubai 2018 continue to heat up

Dental Tribune International

Mon. 4. December 2017

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DUBAI, UAE: With more than 150 regional and international speakers to deliver lectures and hands-on workshops across a range of subjects in dentistry, the preparations for the next UAE International Dental Conference and Arab Dental Exhibition (AEEDC) are in full swing. Planned along the theme “Education and innovation transfer”, the 2018 show will be the 22nd consecutive edition of the event.

The 2018 show will be held from 6 to 8 February, with more than 4,700 companies attending. Known for exhibiting the latest in technological advancements and products, the AEEDC is the largest dental event in the Middle East, North Africa and South Asia region and one of the leading dental shows in the world.

According to the organiser, deals worth more than US$3 billion (€2.5 billion) were made during AEEDC 2017, an increase of 10 per cent from the previous year. In summary of last year’s event, Dr Abdul Salam al-Madani, Executive Chairman of AEEDC and the Global Scientific Dental Alliance, stated: “We are very happy with the great improvement AEEDC Dubai is witnessing yearly, as the value of business deals has increased by 10 per cent compared to last year, which is expected for an exhibition like AEEDC Dubai, that attracts a huge number of specialists and leading companies yearly.”

AEEDC Dubai 2018 will also feature the third edition of the Dubai World Orthodontic Conference. The two-day event will be held on 4 and 5 February and will showcase the latest research in orthodontics and feature a number of recognised speakers, who will be presenting best practice benchmarks during a number of lectures and presentations. According to the event organiser, the exclusive conference will be an excellent platform for surgeons, trainees, allied health professionals and health care experts in the field to learn and network with industry partners.

With such a large and globally recognised event, marketing and advertising is an important factor. Dental Tribune International’s (DTI’s) ortho—international magazine of orthodontics continuing education publication, with a print run of 6,000 copies, is an interdisciplinary magazine covering orthodontics, oral surgery, periodontics and restorative dentistry. In 2018, DTI will publish two editions of ortho and these will be distributed at major congresses around the world, including AEEDC Dubai 2018.

Additionally, DTI’s today will be produced and distributed at the event. On-site editorial teams will provide a comprehensive recap of the previous day’s events along with exclusive interviews, product launches and detailed insights into the show’s programme. Today is an effective way for advertisers to reach their audience by informing attendees about products, some of which may be unfamiliar to them, and presenting quality insights and details that can help readers make more informed decisions. In catering to both readers and advertisers, today increases booth traffic and sales, as important information will land in the hands and mailboxes of conference attendees before, during and after the show.