Dental News - First issue of Dental Tribune Japan distributed at Tokyo Dental Show

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The Dental Tribune Japan and Medical Net booth at the Tokyo Dental Show. The Japanese edition is the latest addition to DTI’s international print portfolio. (Photograph: DTI)

Tue. 14. November 2017


TOKYO, Japan: Almost 20,000 visitors celebrated the latest in dentistry in Tokyo this past weekend. Held at Tokyo Big Sight, the city’s international exhibition centre, the Tokyo Dental Show featured more than 190 local and international manufacturers and dealers. Among the new products introduced to the Japanese market was the first issue of Dental Tribune Japan.

Together with Yoshimitsu Teraoka, representative of Dental Tribune International (DTI) in Japan, delegates from the company’s head office attended the trade show not only to meet clients, but also to introduce DTI’s new publishing partner in Japan, Medical Net. DTI and the listed Tokyo-based company officially joined forces already in July. In October, the first print issue of Dental Tribune Japan was launched. It aims to reach 20,000 dentists and 10,000 dental hygienists through its local website and a complimentary print edition.

“Japan is the third-largest economic power in the world and there are many good dental companies in the country,” commented Medical Net President and Chief Operating Officer Yuji Hirakawa. “We want to be a bridge between Japan and the rest of the world.”

Complimenting the launch of the Japanese-language edition, DTI Business Development Manager Claudia Salwiczek-Majonek said, “Our partners here in Japan have not only published an outstanding first edition of Dental Tribune Japan, but also perfectly represented DTI at the Tokyo Dental Show. We are very proud to be partnering with Medical Net and have high expectations for the launch of our entire portfolio, including our education platform, in this thriving and promising market.”

The complete issue can be accessed free of charge in the DTI online print archive.

Among the many other exhibiting companies that presented their products and services at the two-day event were Asahi Roentgen, Dentsply Sirona, GC, Ivoclar Vivadent, KaVo Kerr Group, Kuraray Noritake Dental, Lion, Mokuda Dental, Morita, Nishika, NSK, Osada, Planmeca, Shofu, Sunstar, Takara Belmont, Tokuyama Dental, Tokyo Giken and Yoshida Dental.

At the show, two trends in dentistry were obvious. One was the ongoing advancements in the digital field, with ever-more precise dental tools, such as intra-oral scanners, milling machines and devices for a digital workflow, showcased at the industry exhibition. The second indicated a longer-term transformation of the profession. While prevention and preservation have conventionally been a part of dentistry, there is an increasing shift towards these two aspects becoming the foundation of dentistry—not least owing to population ageing, a phenomenon especially prevalent in Japan. This change from mainly providing treatment to implementing a more holistic approach to oral health care was evident at the Tokyo event.

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