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“We want to help our customers to become top-notch digital clinicians and healthcare providers”

Jeroen van Asten (left) and Nicolas Bonnard share how Corus Dental leads clinical treatment. (Image: Robert Strehler)

Corus Dental is a European group of dental design laboratories whose goal is to head the technological transformation of the prosthetics segment. Co-CEO Jeroen van Asten continued leading Signadens and operations in Belgium and the Netherlands while Co-CEO Nicolas Bonnard heads Corus Spain, Portugal and France. During IDS 2023, they shared their views with Dental Tribune International on trends in the market and how Corus is leading the competition.

Mr Van Asten, from a patient perspective, why is it beneficial to be treated in a clinic that utilises Corus solutions, protocols and educational training?
Today, practices everywhere have an increasing need to differentiate themselves to maintain premium positioning in their respective markets. This can only be achieved by offering value to patients.

At Corus, we strongly believe that patients are willing to learn about treatment possibilities and participate more actively in understanding the process and the end result. In our view, enhancing patient experience through digitalisation is key to generating value, improving quality of treatment, reducing dental visits and, ultimately, ensuring treatment acceptance and satisfaction.

For these reasons, we continuously develop exclusive digital solutions for both clinician and patient with a clear focus on quality, predictability and efficiency.

By using our Corus Link software and Corus Diflow protocols, we enable our customers to work in a secured environment that is fully compliant with medical device regulations.

Mr Van Asten, touching on the topic of education, could you share with our readers the benefits of clinicians participating in Corus Academy and explain how doing so can enhance their clinical skills?
We work with more than 12,000 dentists and are thrilled to be collaborating every day with very talented practitioners who share the same passion for digital dentistry. Our main goal is to share our knowledge in order to improve patient healthcare.

We have a humble approach in functioning as a catalyst for this knowledge transfer. We truly believe that working together with dentists and technicians is the best way to reach our goal of digitising dentistry around the world.

To achieve this, we have become strategic partners with more than 16 European universities and support research programmes in fields such as the immediate loading of implants and digital dentures. We run various courses and presentations in cooperation with talented speakers in various fields, including dental aesthetics, orthodontics and implant- and tooth-borne restorations, in addition to hosting classes on digital tools, edentulism and clinical management skills, such as patient communication.

We want to help our customers to become top-notch digital clinicians and healthcare providers.

Mr Bonnard, could you describe any trends in dental technology you find very interesting and what role Corus will play in the future?
We have observed two major social trends that are radically and dizzyingly transforming everything. One is the economy of interconnection, or the networked economy, that affects everything: networked people, business processes, data and, of course, healthcare. Everything and everyone are connected.

And the other trend is that end users have the power! We, as citizens, patients or consumers are the ones deciding what we want and when we want it. We also want treatment to be exclusive, personalised and time-efficient. We are excited to observe a global increase in the adoption of digital technologies in dentistry. Corus has been a key player in promoting this transformation.

Potential advances in digital dentistry should allow dentists to develop more personalised treatments for patients. This could involve the use of artificial intelligence and machine learning algorithms to analyse patient data, such as intra-oral scan data and medical history, to develop customised treatments that take into account a patient’s unique needs and preferences.

One could foresee the use of internet of things devices to connect the patient with a specialist for continual monitoring during treatment.

It is also worth noting that digitalisation has an impact on the environment, helping to reduce carbon dioxide emissions thanks to the reduction in visits and transportation.

For patients, 2023 will be the year of the launch of our digital denture solution Optima, which enables families to choose an optimised solution in three visits instead of six or eight.

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