Venus White® Pro by Heraeus Now Available in 35% Carbamide Peroxide for Faster, Enhanced Whitening

Complete collection of patient education and marketing materials help offices promote new Venus White® Pro while revitalizing whitening services in their practice

SOUTH BEND, INDIANA, March 3, 2011— Heraeus Kulzer, LLC, the leader in advancing dental esthetics and overall dental wellbeing, announced today that Venus White® Pro, its popular mint-flavored tooth whitening gel, is now available in 35% carbamide peroxide strength for enhanced whitening yet shorter wear times. The gel can be worn in custom trays for just up to 30 minutes a day. Additionally, Venus White Pro’s two-in-one formula, carbamide peroxide plus potassium nitrate, helps decrease sensitivity sometimes associated with bleaching. A recent clinical study by The University of Texas Health Science Center at Houston reported that patients who were treated with Venus White Pro reported virtually no sensitivity after two weeks of nightly treatment.

To help practices successfully promote Venus White Pro, Heraeus is offering a unique collection of marketing materials including postcards, patient letters, and ad designs all of which can be easily customized online through print-on-demand.

In addition to its complementary marketing program for practices, Heraeus also donates a percentage of revenue from the sale of all Venus White® products to help fund breast cancer research nationwide. In 2010, the Company donated more than $40,000.

“Practices can piggyback on Heraeus’ fundraising efforts by offering special Whitening Days in their offices.” says Rachel Wall, RDH, founder of Inspired Hygiene, a consulting company that helps practices transform their hygiene departments into thriving business centers. “It’s a perfect opportunity to give back to the community while communicating that you are a practice with a heart,” she adds.

Venus White Pro take-home whitening gel is also available in 16% and 22% carbamide peroxide strengths. Various kit configurations are available including full patient and refill kits, plus all-new 50-Syringe Packs which will be available mid-March.

More information is available from Heraeus.