Dental News - Dentsply Sirona introduces Word of Mouth editorial site

Dental Tribune International

Fri. 27. April 2018

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YORK, Pa., U.S.: The purpose of Dentsply Sirona’s new platform, Word of Mouth, is to share inspirational content, innovations and world-class science with implant dentistry professionals all over the world. At Word of Mouth, dental professionals can read exclusive interviews, find new ideas and insights, get practical tips on how to run a successful business, and discover scientific findings and smart treatment solutions.

“By offering readers exciting and relevant content, Dentsply Sirona Implants wants to create engagement and a desire to spread the word from one dental professional to another,” said Didier Devaud, Vice President of Global Marketing.

“We have a lot of research data, knowledge and science findings that we want to share with the world of implant dentistry. As one of the largest companies in the industry, it is important for us to be relevant and we strive to publish content that really adds value—we want to share inspiration, not only inform about product details,” added Kerstin Wettby, Editor-in-Chief of Word of Mouth.

The site’s six categories cover subjects relating to both professional and personal aspects of life—and the challenge of combining the two. A main goal for the team running the site is to publish articles that the audience finds worthy of reading and sharing.

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