An increasing number of patients, especially younger patients, are seeking eco-friendly healthcare. A recent survey by Dove Holistic Dental Centre found that 94% of its patients would recommend the dental practice based solely on its environmentally friendly approach. The practice was also the inspiration for Greener Dentistry Global, a digital toolkit for the eco-conscious oral healthcare team and an accreditation programme created by Dr Raju.

Speaking about receiving the FDI Sustainability Award, Dr Raju said in a press release: “When my wife, Subpreet, and I set up the dental practice, we were driven to innovate ways in which we could improve the health of both patients and the environment. It means so much to us both to be honoured by FDI and to see Dove Holistic Dental Centre recognised on the global stage.” He added: “Sustainable dentistry is a win–win–win. It’s better for the planet, better for our patients and better for our business.”

Dr Raju is donating the €1,000 prize money to the Greener Dentistry Global reforestation programme, which supports the planting of fruit trees in impoverished areas around the world, empowering communities to establish a sustainable livelihood. He invites everyone to try the Greener Dentistry Global programme free of charge and to explore the membership benefits, including the use of a carbon calculator. For each new member, three fruit trees will be planted.

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