SmileDirectClub expands into France

By Dental Tribune International
September 27, 2021

NASHVILLE, Tenn., U.S.: Clear aligner manufacturer SmileDirectClub (SDC) has recently announced that it is planning to launch its orthodontic products in France by the end of 2021. This will be the company’s seventh entry into the European market. At its Paris SmileShop, the first one to open in France, SDC will be introducing its premium clear aligners, a telehealth platform and an award-winning tooth whitening system.

SDC is one of the leading telehealth platforms for orthodontics in the dental industry. Since it first launched in the U.S. in 2014, SDC has straightened teeth for more than 1.5 million customers in Europe, North America and the Asia Pacific region and is one of the fastest-growing health technology companies. Continuing its global expansion, the company launched its orthodontic service in the Netherlands and Mexico earlier this year.

“SmileDirectClub is pleased to expand further into Europe and to introduce the French market to our innovative clear aligners and our industry-first telehealth platform,” David Katzman, chief executive officer and chairman of SDC, said in a press release. “Since entering Europe in 2019, we have seen remarkable gains in consumer awareness of our brand and embracing of our pioneering teeth straightening solution, and we look forward to the opportunity to build on this momentum in France,” he continued.

According to the company’s research, approximately 80% of French consumers noted that they would benefit from having straighter teeth but find the high cost of tooth straightening procedures prohibitive. The SDC believes that the expansion into the French market could help bridge the oral care gap in the country since the treatment it offers is 60% cheaper than the treatment of teeth using fixed orthodontic appliances.

Customers may book a free appointment for clear aligner treatment at a SmileShop, using the SDC telehealth platform to capture a 3D image of their teeth. Alternatively, they can visit the company’s website to request a dentist-prescribed impression kit.

More information about the company can be found here.