Dental News - US company launches innovative toothbrush

US company launches innovative toothbrush–flossing aid

By combining a toothbrush and an integrated floss holder into one convenient product, the manufacturer of the new Flossy Brush aims to simplify daily oral hygiene. (Photograph: Flossy Brush)

Dental Tribune International

Wed. 10. May 2017

save

ASHBURN, Va., USA: After a development phase of two years, a startup company has launched Flossy Brush, a new 2-in-1 dental cleaning tool that combines a manual toothbrush on one end and a flossing aid on the other. Owing to its double functionality, the manufacturer claims that it removes significantly more plaque than a regular manual brush does. It is currently the only product of its kind available on the market.

The Flossy Brush features a long, curved handle that enables the user to reach the posterior teeth with ease. The integrated floss holder offers simple and quick placement and replacement of any kind of floss on the market. The brush is available in different colors and two bristle types: ultrasoft bristles (tapered 0.01 tip) or Tynex soft, rounded bristles.

“Flossy Brush is not just another toothbrush. It is far more effective at removing plaque and simple and convenient to use,” said Dr. Zoltan Rusznak, CEO of Flossy Brush. “Our aim is to sell this widely in the US market, and as we grow, expand into European and Japanese markets. Right now, we are looking for investors who have an interest in helping launch the product into the next phase.”

Investors who want to learn more about the company and the product may visit the dedicated page on the Fundable crowdfunding website for more information.

The brush can be ordered at www.flossybrush.com for $7.99, with ten yards of floss included in the package.

According to the American Dental Association and the Centers for Disease Control and Prevention, interdental cleaners such as floss are an essential part of oral hygiene. It is generally recommended to brush and clean between the teeth daily in order to prevent periodontal disease. However, a 2016 study that used data from the National Health and Nutrition Examination Survey showed that about one-third of adults in the U.S. do not floss.