Individual design

Jordan toothbrushes are designed to give you superior clean results but also to look great in your bathroom and suit your style and brushing preference.

After studying consumers’ brushing their teeth we found we could predominantly group people into two groups. We call them “Brushers” and “Cleaners”. Brushers hold their toothbrush in a power grip, they turn once or twice and prefer a larger handle and head so they can brush several teeth at once. Cleaners hold their toothbrush lightly with their fingers. They change grips a lot and prefer a slimmer handle and smaller head so they can reach all areas of their mouth and clean each tooth properly.

Jordan individual Clean is made for “brushers” and Jordan Individual Reach for “cleaners”. All Individual toothbrushes are styled annually, giving people a choice of modern designs to choose from.

¹Ergonometry design study, Sweden, 2006