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Ethical communication and brand building by Dr Anna Hajati

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  • 3.Holden AC, Adam L, Thomson WM. Dentists’ perspectives on commercial practices in private dentistry. JDR Clin Trans Res. 2022 Jan;7(1):29–40. doi:10.1177/2380084420975700.
  • 4.Hayer N, Wassif HS. General dental practitioners’ perceptions of shared decision making: a qualitative study. Br Dent J. 2022 Feb;232(4):227–31. doi:10.1038/s41415-022-3980-9.
  • 5.Devetziadou M, Αntoniadou M. Branding in dentistry: a historical and modern approach to a new trend. GSC Adv Res Rev. 2020;3(3):51–68. doi: 10.30574/gscarr.2020.3.3.0038.
  • 6.Sellars S, Wassif HS. Is dentistry the orphaned field of medicine? Ethical consideration for evidence-based dentistry. Br Dent J. 2019 Feb 8;226(3):177–9. doi:10.1038/sj.bdj.2019.145.
  • 7.Hartshorne J. Trust and the dentist-patient relationship. Int Dent Afr Ed. 2022 Aug–Sep;12(4):26–37.
  • 8.Chakaipa S, Prior SJ, Pearson S, van Dam PJ. Improving patient experience through meaningful engagement: the oral health patient’s journey. Oral. 2023 Dec;3(4):499–510. doi: 10.3390/oral3040041.
  • 9.Lin E, Julien K, Kesterke M, Buschang PH. Differences in finished case quality between Invisalign and traditional fixed appliances: a randomized controlled trial. Angle Orthod. 2022 Mar 1;92(2):173–9. doi:10.2319/032921-246.1.