Cannes Silver Dolphin goes to Dentsply Sirona for Primeprint Solution film

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Cannes Silver Dolphin goes to Dentsply Sirona for Primeprint Solution film

Fri. 16. December 2022


CHARLOTTE, N.C., US: Dentsply Sirona’s short film, “The Magic Inside—Primeprint 3D Printing Solution”, has earned the Silver Dolphin at this year’s Corporate Media and TV Awards in Cannes in France, impressing the jury in the health, medicine and life sciences category. Released earlier this year to mark the launch of Primeprint Solution, the film offers an insight into the new 3D-printing system’s innovative interiors.

In the short film, fictional characters Daniel Prime and Dr Isabelle Quinn present Dentsply Sirona’s latest Primeprint Solution as a “masterpiece of engineering art” through an exciting virtual journey. It features well-known international actors Seumas Sargent and Annabelle Mandeng and was created with Dentsply Sirona’s production partner and digital agency, which was in charge of the launch communication for Primeprint.

“We are thrilled to receive one of the most coveted international marketing awards—for the second time—with Primeprint as the star of the film,” said Swen Deussen, vice president of marketing for digital platforms and solutions at Dentsply Sirona. “ did a fantastic job of bringing the state-of-the-art Primeprint Solution to life, explaining all its great features in a clear and incredibly engaging way for the dental community,” he added.

Christian Laurin of said: “We are proud to be recognised for such a special project, which blurs the real and virtual worlds to show the magic of dental technology,” adding that enjoyed partnering with Dentsply Sirona on the project.

Dentsply Sirona won its first Silver Dolphin for the Primescan launch film “It’s Prime Time” in 2019. The international marketing festival takes place annually, honouring the best corporate films, online media productions and documentaries. It is widely considered as one of the most important international events in the corporate film industry.

Primeprint Solution sets out to simplify 3D printing

Launched earlier this year, Primeprint Solution is a highly automated, end-to-end, medical-grade 3D-printing system for dentists and dental technicians who want to expand their treatment or service offerings. Its elevated level of automation helps reduce handling times, allows for delegation and increases the productivity of the dental practice.

Primeprint Solution integrates seamlessly with DS Core, Dentsply Sirona’s first interconnected cloud-based platform designed to support dental professionals in the entire treatment journey—from diagnosis to final care and treatment. With DS Core Create, practices can order ready-to-print designs created by expert laboratory technicians.

Dr Michael Skramstad, a practising dentist from Orono in Minnesota in the US, said: “3D printing has just taken the next leap forward with Primeprint. With the combination of complete integration, enclosed automated workflow and industry-defining efficiency, Primeprint gives me and, most importantly, my staff, confidence that we are delivering very good and safe 3D-printed parts to our patients.”

“The Magic Inside—Primeprint 3D Printing Solution” can be viewed on YouTube.

3D printing Honors and awards Marketing

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