Australian clear aligner market to grow significantly, state

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Australian clear aligner market to grow significantly, states new report

An ever-growing number of people in Australia are turning to clear aligners, and projected market growth is predicted to reach more than A$700 million by 2028. (Image: VICTOR TORRES/ Shutterstock)
Dental Tribune International

Dental Tribune International

Fri. 7. January 2022


SYDNEY, Australia: An increasing number of Australians are wanting to repair malocclusion, and the demand for less intrusive and more cost-effective options is increasing. That demand is just one of the many factors that, according to a report from Business Wire, will see the Australian clear aligners market reach around A$747.8 million (US$534.3 million) by 2028.

In the report, Business Wire noted that around 40,000 Australians use clear aligner therapy for tooth straightening annually, with the teenage consumer sector holding a significant share in the market in 2020 and accounting for the largest revenue share in the same year. Companies like Align Technology and DynaFlex are constantly evolving their computer-aided technology in order to provide better results, and more patients and dentists are beginning to trust the system. All of this, along with the COVID-19 pandemic having caused patients to opt for procedures requiring less in-person dental clinic visits, is reportedly spurring market growth.

Speaking to Dental Tribune International, Jasmine Chng, Align Technology’s corporate communications director for the Asia Pacific region, said, “There are more than 150 million potential cases in the Asia Pacific region, including Australia, yet the majority of the market opportunity remains largely untapped. Align continues to invest in order to expand our geographic footprint to over 100 markets, building a network of over 200,000 trained Invisalign doctors and providing the technology to our doctors on the Align Digital Platform.”

In a 2017 survey, Orthodontics Australia found that over half of Australians felt self-conscious about their teeth and that two-thirds would like to do something to improve their smiles. Additionally, the Australian Government has reported that three in ten people avoid seeing the dentist because of cost. With the obvious price difference between clear aligners and traditional methods, the new technology also provides a financially viable option for some patients wanting to repair malocclusion.

Speaking about the further development of Invisalign in Australia, Chng said: “We are committed to partnering with Invisalign-trained doctors in Australia in order to drive the evolution in digital dentistry and to help to modernise today’s practices by enabling enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies.”

The clear aligner market is also growing around the world. As reported by Dental Tribune International, Europe and China are both experiencing increasing demand, and according to a 2021 report by insightSLICE, the global clear aligner market was estimated to be worth more than A$3.24 billion (US$2.35 billion) in 2020 and is expected to reach A$53.8 billion (US$39 billion) by 2031 at a compound annual growth rate of 29.2%.

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