Dental Tribune International

Birmingham welcomes professionals to two days of innovation, learning and fun

By Dental Tribune International
April 16, 2015

BIRMINGHAM, UK: A few weeks ago, the International Dental Show in Cologne in Germany achieved another record outcome of 135,000 visitors. During the five days of the show, manufacturers from all over the globe launched their latest dental products and solutions to markets in Europe. At the 2015 Dentistry Show, which open this morning at the National Exhibition Centre in Birmingham, dental professionals in the UK will now have the opportunity to try out the latest materials and tools in dentistry.

Launchpad UK, however, is only one of many novelties the organiser will be presenting this year. For the first time, visitors to the show will have access to the EndoLounge, for example, a new forum developed in association with the British Endodontic Society that will provide an update on the latest clinical techniques, materials and research in the field. Reflecting the increasing demand for information on facial aesthetics, the new Facial Aesthetics Theatre will explore the newest clinical techniques and products in this particular area to help dental professionals deliver safe and effective treatment to all of their patients, the organiser said. Hosted by experts at Apolline, the Compliance Clinic will offer a vast array of practical hints and tips to ensure regulation compliance for all practices.

Visitors will find old favourites, such as the popular PerioLounge, delivered in association with the British Society of Periodontology, and the ShortTerm Orthodontics Lounge, as well as the ADI Implant, GDP and CORE CPD theatres, at the show. Business Skills Workshops held in conjunction with Practice Plan will return too.

But there will be more than presentations, the organiser said. On Friday evening, the show will host the prestigious Dental Awards with Purple Media Solutions in order to celebrate outstanding individuals and teams whose commitment continues to raise the bar in UK dentistry. Attendees will be able to enjoy a four-course meal and great entertainment at this glittering black-tie gala dinner. In addition to a Willy Wonka ice-cream stand, UK-based charity Bridge2Aid will host the Village Fete with traditional games such as “test your strength” strongman and “hook a duck”.

“Not only a dental event that the whole team will enjoy but also the perfect opportunity to gain valuable education and experience, The Dentistry Show is the place for all dental professionals to be,” enthused a representative.

According to the latest figures, more than 7,500 delegates are expected for the 2015 edition, another record for the event that only began six years ago. For the trade show, more than 400 dental companies, dealers and service providers have registered this year, including Dental Tribune International (DTI), which will be launching its revamped UK edition, among other things. Visitors to the Dentistry Show are invited to Booth P080, adjacent to the Aesthetic Dentistry Theatre, for their copy of the newspaper. The new edition was produced under the guidance of DTI’s Group Editor and a new editorial team. Published monthly, it offers a modern, more reader-friendly layout.

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