In-person dental event ADX Melbourne comes to successful close

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In-person dental event ADX Melbourne comes to successful close


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Held over three days at Melbourne Convention and Exhibition Centre, ADX Melbourne attracted over 5,000 attendees. (Image: Australian Dental Industry Association)
Brendan Day, Dental Tribune International

Brendan Day, Dental Tribune International

Wed. 12. May 2021


MELBOURNE, Australia: For more than a year at this point, almost all dental events have been held online as a result of the COVID-19 pandemic. In countries with widespread vaccination programmes and/or a lack of cases of locally transmitted SARS-CoV-2, in-person events are starting to return. ADX Melbourne, the 2021 instalment of Australia’s foremost dental exhibition, took place this past week as an in-person event and has been hailed “a great success” by the organisers.

First held in 2006, ADX has since established itself as the premier event for Australian dental professionals to inform themselves about the industry’s latest products and other innovations. In March 2020, the Australian Dental Industry Association (ADIA) was forced to bring ADX20 to a premature close, however, after the national government issued recommendations limiting the number of people gathering for any event. This year, ADX was held at Melbourne Convention and Exhibition Centre from 6 to 8 May and, according to ADIA CEO Kym De Britt, attracted more than 5,000 attendees across the three days.

“The number of attendees was well in excess of our pre-event target,” De Britt told Dental Tribune International. “It was fantastic to see so many from across the dental industry in attendance, and the turnout really speaks to the fact that so many of us were looking forward to participating in an in-person event again.”

Though ADIA is still in the process of collecting feedback from exhibitors and attendees, De Britt said that the initial response had been “extremely positive”.

“The feedback from exhibitors has been very good thus far—a number of them stated that they had done very well at the event and that it was definitely a worthwhile experience,” he said.

“It was a very different atmosphere to last year, when there was a level of uncertainty and hesitance due to the evolving COVID-19 situation. The atmosphere at ADX Melbourne was extremely good, with a lot of excitement at being back out and interacting in a face-to-face setting.”

De Britt praised exhibitors and attendees alike for their cooperation and adherence to COVID-19 protocols.

“We have to remember that many of the people at ADX Melbourne conduct infection control as part of their day-to-day workflows,” he noted. “They understand how to minimise the risk of transmission in an in-person setting and thus were very ready to use masks if necessary, use the sanitising stations regularly and operate by the rules.”

“Overall, it was a great success and couldn’t have been pulled off without the support of the ADIA board, the exhibitors and, of course, the attendees,” De Britt concluded.

ADX continues online

The in-person portion of the event having concluded, the inaugural ADX Online is now taking place until 21 May. A multitude of exhibitors are available to live chat and videoconference with interested participants during regular business hours, and a range of continuing professional development opportunities are on offer.

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