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Mattias Flodin named chief marketing officer of COLTENE

In his new position, Mattias Flodin will oversee COLTENE’s marketing initiatives. (Image: COLTENE)

Tue. 1. October 2024

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ALTSTÄTTEN, Switzerland: COLTENE has announced the appointment of Mattias Flodin as chief marketing officer, effective 1 November. Flodin, who brings extensive experience in marketing communications and product management, will lead COLTENE’s marketing efforts across all business units.

Flodin joins COLTENE from Neoss Group, where he served as vice president of global marketing. His appointment reflects COLTENE’s ongoing commitment to enhancing its marketing strategy and driving innovation. COLTENE, a global leader in dental consumables and small equipment, is confident that Flodin’s leadership will play a pivotal role in supporting its mission of improving dental care worldwide.

His rich professional background spans over two decades and includes key marketing roles at Envista Holdings and Nobel Biocare. Flodin’s expertise in product launches and digital transformation is expected to strengthen COLTENE’s position in the dental market.

In a LinkedIn post, Flodin expressed his enthusiasm for the new role: “I’m honoured to be part of an exceptional team and look forward to contributing to the company’s vision of empowering dentists with innovative solutions.”

This appointment comes at a crucial time as COLTENE prepares to unveil its strategic road map for 2025–2027, continuing to focus on growth and innovation in the dental industry.

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