Dental News - Produits Dentaires expands in endodontics

Dental Tribune International

Tue. 25. April 2017

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COLOGNE, Germany: Produits Dentaires stands for Swiss quality in dentistry. In more than 100 countries, the company offers dentists a wide range of high-quality products for use in endodontics, restorative dentistry, prophylaxis, prosthetics and periodontology. At the recent International Dental Show (IDS), Dental Tribune Online had the opportunity to learn more about the Swiss company’s future business strategies and portfolio.

“We are a family business that has been operating in dentistry for 77 years now. However, this is a special IDS for us because we are entering a new phase. What we’ve been presenting here is our vision for the future,” Yann Gehrig, Co-Executive Director of Produits Dentaires, along with his brother Nicolas told Dental Tribune Online on-site. “Our portfolio has been very broad in the past. Now, our focus is on one particular area: endodontics.”

The company’s well-established MAP (Micro-Apical Placement) System, for example, is a unique method for effectively placing root canal repair materials. This high-end product for specialists has been manufactured for more than ten years. With MAP One, Produits Dentaires now offers general practitioners performing endodontic work a useful, cost-effective and easy-to-use version of the MAP System. “With this new product, for instance, we are able to give a much wider audience access to our products. This is an important aspect of our vision and we’ll continue in this direction,” stated Michel Ruffieux, Sales and Marketing Director at Produits Dentaires.

Over the past several years, Produits Dentaires has built up an extensive distribution network of agents, wholesale dealers and dental suppliers, making its products easily available worldwide. “With regard to meeting our partners and establishing new business relations, IDS is key for us. It is the only truly global exhibition,” Ruffieux commented.

Another key element of Produits Dentaires’ business strategy is education. The company provides information and support worldwide through a national and international expert team of dentists, dental hygienists and other specialists from the medical field, with whom it also regularly organises workshops and conferences. In addition, several research projects are running in close cooperation with universities and colleges in Switzerland and worldwide.

“Through our collaborations, we seek to create something new—products with added value. We feel that innovations need to be explained not only to the distributors but to the users too. We don’t want to just put the products in a catalogue; we want to make sure that training for our products is done correctly,” said Gehrig. “Our overall mission is to make dentistry simpler and more accessible for everybody,” he concluded.

To this end, the company organised a workshop area at its booth this year for the first time at IDS. Every day during the show, Produits Dentaires offered free lectures and workshop sessions, which were presented by key opinion leaders from Style Italiano, for instance, and very well attended and received.

More information about the company can be found at www.pdsa.ch.