“We started with 250 kits, which took a year to sell—today we sell 250,000 kits a year!”

Mr Scetbon, can you tell us about the beginnings of your company?
Hygiène Express was founded in 1990, at a time when the industry was still in its infancy and implantology was the preserve of a handful of initiates. A friend of mine, Dr Daniel Banoun, an eminent, dynamic and inventive stomatologist, informed me about the needs of implantologists to ensure sterility for the interventions which were beginning to be practised in offices. Equipped with his advice, I spent time with referring dentists who were open to imagining and creating the first single-use sterile kit for implant surgery. Dr Eric Guez, for example, played a major role in the design of the products. Our consulting clients continue to allow us to progress, and their feedback is very useful.

With the evolution of dental practice, technological progress and regulatory obligations, our sterile kits have been adapted, allowing us to offer a range of products in order to seek to satisfy the needs of each dentist we serve. We started with 250 kits, which took a year to sell—today we sell 250,000 kits a year! To increase our reach even more and boost our sales in Europe, I have launched our sister company Eurodentalkit.

What does a kit contain?
The kits are made up of various single-use sterile components, such as dressings, drapes, suction and irrigation tubes, and bone filters. As a sterile environment in the operating room is essential to prevent infections, all of our kits comply with the new European standards.

In your opinion, what is the greatest strength of your company?
We listen to our customers’ requirements and offer solutions tailored to their needs. An example of this would be a dental surgeon who told me about the large number of sinus lifts performed on a daily basis. Inspired by this conversation, we developed a sinus lift kit, becoming the first in the industry to do so. Since then, we have been copied but never equalled.

In addition, we specialise in irrigation. We have created kits for each type of irrigation. Each new single-use sterile kit for implantology we create has its own specific characteristics.

We have diversified our places of production, enabling us to respond to demand effectively and ensure a reliable supply of our products to dental professionals.

What is your flagship product?
The ECOMAX kit, which has been designed for optimal user comfort, is easy to use and is available in blue, purple, yellow and pink. It stands out for its remarkable lightness, achieved by using a hydrophobic raw material that maintains a low weight per square metre while ensuring robust strength. This lightness makes it very comfortable for wearers. Its compact design is another advantage, occupying only half the space of traditional kits in the office and generating less waste. ECOMAX also offers the option of adding on an ECOMAX tubing accessory.

Tags: