Philips Sonicare FlexCare Platinum

Philips Sonicare FlexCare Platinum is the latest introduction from the number one sonic toothbrush brand recommended by dental professionals worldwide. The new Philips Sonicare FlexCare Platinum is uniquely designed to give patients an even deeper clean between the teeth, removing up to six times more plaque between teeth than a manual toothbrush.

Sonic technology

The innovative Philips Sonicare FlexCare Platinum power toothbrush uses Philips Sonicare’s patented sonic technology to deliver an exceptional, deep clean between the teeth. Using a unique combination of high frequency and high amplitude, the Sonicare FlexCare Platinum produces over 30,000 brushstrokes a minute to create a dynamic yet gentle cleaning action. Its brush head moves with a side-to-side sweeping motion and a high filament tip velocity to gently drive fluid deep between the teeth and along the gum line.

InterCare – the innovative interdental brush head

The Philips Sonicare FlexCare Platinum features a new brush head with innovative anchor-free tufting technology and extra-long filaments designed to reach deep between teeth and remove more interdental plaque biofilm than a manual toothbrush.

The Philips FlexCare Platinum’s brush head filaments are molded directly in the plastic housing allowing for a unique filament pattern and lengths designed to deliver an optimal and complete clean. As opposed to other brush heads that wrap filaments in metal loops implanted in the brush head before being cut to size from above, anchor-free tufting technology pulls filaments through the brush head until they are the right length and are then cut from below. This ensures that the filament tips remain uniform in shape and can be rounded for a gentle yet effective clean.

Anchor-free tufting technology also allows for the brush head to be fitted with more filaments than traditional brush heads, which can be arranged in various patterns to perform specific tasks:

• Reminder filaments – fade to remind the user to change the brush head after approximately three months
• Along-the-gum-line filaments – remove plaque along the gum line
• Elongated filaments – reach deep in between teeth
• White filaments – polish and clean the surface of the teeth

The InterCare brush head is available in standard and compact sizes.

Brushing modes – an individual brushing experience

Philips Sonicare FlexCare Platinum has three individual brushing modes and three intensity settings to give patients greater control over their brushing experience and to deliver a cleaning action suited to their specific needs. The toothbrush has three cleaning settings:

• Clean – standard cleaning for the whole mouth
• White – removes surface stains and helps whiten teeth
• Gum Care – gently stimulates and massages the gums

Additionally, three adjustable intensity levels ensure maximum control and comfort:

• Normal – the standard intensity for normal brushing
• Sensitive – a gentle intensity for sensitive teeth
• Extra soft – an extra-gentle intensity for an even softer brushing experience

Automatic pressure sensor

The new Philips Sonicare FlexCare Platinum also features an automatic pressure sensor which provides real time feedback to help ensure an optimal clean every time.

UV sanitizer

The Philips Sonicare FlexCare Platinum is also available with a UV sanitizer to help reduce the bacteria build up on toothbrush heads.
Market introduction

The new Philips Sonicare FlexCare Platinum will be available to dental practitioners to purchase from May 2013 and will be on general sale in retail outlets approximately six weeks later.