Dentsply Sirona

www.dentsplysirona.com

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Iveta Ramonaite, Dental Tribune International

Tue. 5. October 2021

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LAS VEGAS, U.S.: From Sept. 23 to 25, dental professionals had the opportunity to immerse themselves in the world of dental technology and innovation, all thanks to this year’s Dentsply Sirona (DS) World, which took place in Las Vegas. As expected, the event attracted thousands of participants, both in person and online, and featured major announcements, product releases, informative continuing education sessions and innovative technologies.

DS World press conference speakers. From left to right: Don Casey, Dr. Dan Butterman, Dr. John West, Dr. Shivi Gupta, Dr. Terri Dolan and Marion Par-Weixlberger. (Image: Dentsply Sirona)

For the first time, visitors to DS World were able to join the hybrid event either on-site at Caesars Forum in Las Vegas or virtually via livestream and on demand. After each day full of educational opportunities, the attendees were also able to take some time out and enjoy musical and comedy performances.

The event reached 7,000 registered participants in total. The attendees were offered over 150 hours of clinical education, and the topics were presented by more than 100 expert speakers from all around the globe. On Friday, Sept. 24, participants were able to join the DS World press conference, which was streamed live from Las Vegas and included Don Casey, the CEO of Dentsply Sirona, Dr. Terri Dolan, vice president and chief clinical officer at the company, as well as key dental experts Drs. Dan Butterman, John West, and Shivi Gupta. During the conference, Gupta and Butterman gave presentations on the digital restorative workflow and the digital implant workflow, respectively, whereas West discussed new endodontic solutions and Dolan focused on sustainability.

Discussing this year’s developments, Casey reminded the attendees that Dentsply Sirona is the first digitally native implant company, and that “the future is digital for Dentsply Sirona”. He commented that the company has had many software enhancements throughout the year and is “on a new products’ roll”, in line with its mission to transform dentistry and empower dental professionals by offering innovative dental solutions.

Key highlights

During the event, the company announced the launch of DS PrimeTaper, an advanced implant system; ProTaper Ultimate endodontic file, the latest addition to the ProTaper family; and a restage of the company’s implant business, which will now include three signature workflows. Additionally, the company released its sustainability report and set environmental goals for the upcoming years. Sustainability was a major keyword at the event, and the company also announced a new hub dedicated to sustainability on its website.

“The world is facing major environmental, social and economic challenges, and all sectors need to step up and play their part,” Casey said in a press release. “As a global leader in dentistry, Dentsply Sirona has a responsibility to go above and beyond to create a more sustainable future—empowering not only our employees, but our customers, partners and peers to take action with us,” he continued.

DS World 2021 exhibition hall. (Image: Dentsply Sirona)

Another major announcement was about a five-year partnership agreement with Smile Train, a nonprofit organization and charity that provides corrective surgery for children with cleft lips and palates. The partnership is planned to improve oral health globally and to help children and families affected by cleft lips and palates build a brighter future. A $5 million(€4.3 million) donation to the organization was also announced.

“Our partnership with Smile Train will help children around the world gain access to cleft treatment and offer them the chance to live a happy and healthy life. By also focusing on global treatment standards and best practices, donating innovative technology, and supporting the training and development of local healthcare professionals, the partnership will have an empowering impact on communities and will provide access to the best possible cleft care, for years to come,” Jorge Gomez, chief financial officer and head of Dentsply Sirona’s sustainability program “Beyond”, explained in a press release.

Needless to say, the event organizers complied with applicable state and local mandates as well as with the requirements of the venues, and the attendees were required to wear face masks indoors at all times.