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GC unveils dedicated brand to mark its centenary

GC was founded in 1921 in Japan. (Image: r.classen/Shutterstock)


Tue. 9. February 2021


LUCERNE, Switzerland: On 11 February, GC is celebrating its 100th anniversary since it was founded in Japan in 1921. To commemorate this significant milestone, GC has planned a number of both internal and external initiatives throughout the year.

As part of this, Dr Kiyotaka Nakao, president and CEO of GC Corp., has officially launched a specially designed centenary brand and slogan to be used during the anniversary year across all GC companies worldwide.

The custom brand design originates from a competition that GC held among all its associates to create a symbol that represents the company vision and tradition of excellence in dentistry. One of the company’s guiding principles is that of nakama: the united spirit of cooperation among all associates in working towards a shared goal. The chosen centennial symbol therefore truly represents the company values and embodies its unity across all job titles and continents.

The new GC graphic features the number 100 incorporated into the design and is paired with the slogan “100 years of Quality in Dental”. (Image: GC)

The brand is an adaptation of the Smile for the World symbol that GC has used since 2017 to represent the company’s commitment to improving the quality of health of the world. The slogan reflects GC’s commitment to “make further contribution to improving the quality of the dental world”. It is also in alignment with GC’s naming of the 21st century as the “Century of Health” and its striving to be the world’s No. 1 manufacturer of dental care products and to support the vitality and well-being of people all over the world.

As a privately owned global company, GC enters its 100th year with renewed commitment to its ideals as a workforce and a legacy that honours its founders. The new brand captures this very essence and will take the company far beyond its centenary.

Brand design Dental manufacturer Gc Smile for the World

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