Dental News - DTI’s today show publication continues to be a powerful lead generator

DTI’s today show publication continues to be a powerful lead generator

In 2018, DTI's trade show paper today will be distributed at more than 80 dental shows across the globe. Filled with up-to-date information, news and views it is just one of the many powerful and recognised lead generation tools offered by the Leipzig-based publisher. (Photograph: Robert Strehler)

Dental Tribune International

Tue. 21. November 2017

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LEIPZIG, Germany: The services offered via the today trade show daily print and online portfolio produced by Dental Tribune International (DTI) are among the many powerful and recognised lead generation tools offered by the Leipzig-based publisher. Aimed at providing comprehensive coverage of every major dental event worldwide, the paper will continue to provide quality, reliable content in 2018, with the DTI editorial team scheduled to attend more than 80 dental shows around the globe.

Depending on the size of the event, up-to-the-minute editions covering the show are produced and distributed daily. On-site editorial teams provide a comprehensive recap of the previous day’s events with exclusive interviews, product launches and detailed insights into the show programme. Additional content helps attendees make the most of their time, including information on course offerings, exhibitor lists, floor plans and social events.

However, today is not just a source of information for readers, but a successful means for advertisers to reach their audience. By informing attendees about products, some of which may be unfamiliar to them, quality insights and details help readers to make informed decisions. In catering to both readers and advertisers, today increases booth traffic and sales, as information lands in the hands of attendees before, during and after the respective show.

In addition to the print edition of today, event newsletters are produced and sent to relevant regional and international e-mail databases. As with the print edition, today newsletters are sent before, during and after the respective event. By connecting the industry with dental professionals through one of the largest online networks in dentistry, the newsletter offers a unique means of reaching target audiences, as well as effectiveness with its high standard of content.