GC showcases innovations and commitment to global oral health

Speakers at the press event included Frank Rosenbaum, chief marketing officer of GC International, Dr Per Falk, CEO of GC Holding, and Makiko Nakao, president of the Nakao Foundation for Worldwide Oral Health.

Under the title “Today―GC’s current innovations in dentistry”, Frank Rosenbaum spoke about established and new products, including the new Smile Sculpting technique, and used the opportunity to announce a new partnership between GC Orthodontics and Eon Dental.

Dr Per Falk addressed the topic of “Tomorrow―the future of dentistry” and presented, among other things, corporate strategies for to ensure future viability. He also spoke about expansion plans in Leuven in Belgium, and initiatives to improve dental care in low-income countries.

Makiko Nakao brought the presentation to a conclusion with remarks on the Nakao for Worldwide Oral Health Foundation and called for further support and close cooperation under the organisation’s umbrella.

Dr Falk wrapped the event up by underlining GC’s overarching goal: “Our aim is to become the leading dental company committed to the creation of a healthy society and long life. It is not enough for us to top the rankings for sales; we also want to become an unrivalled company.”