Industry leaders gather at European press meeting ahead of IDS 2025

Market insights and growth drivers

Market analyst Dr Bernd Rebmann, who is CEO of Rebmann Research, presented findings from the newest edition of ATLAS DENTAL Europe, a 250-page report prepared for the 41^st IDS. Drawing on data from 500 sources, the report analyses 11 European and overseas markets, including the US, Brazil, Japan and Egypt.

Dr Rebmann outlined key global growth drivers in the dental industry, including demographic changes, heightened awareness of oral health, increasing demand for aesthetic treatments and the rise of dental support organisations. He also outlined key trends that are shaping the dental industry in Europe. Dental practices are increasingly adopting digital technologies and focusing on minimally invasive, patient-centred care, driven by demographic shifts such as ageing populations and the greater need for dental care among older patients. Dental laboratories are benefiting from digital workflows that enhance efficiency, though competition from chairside restorations is rising. Manufacturers are facing challenges regarding trade barriers and regulatory requirements, emphasising the need for integrated solutions and global expansion. All of these topics are relevant to the future of the industry and will play a significant role at the upcoming IDS.

Preview of IDS 2025

Oliver Frese, chief operating officer of IDS organiser Koelnmesse, announced that IDS 2025 is set to host approximately 2,000 exhibitors from 60 countries, 77% coming from abroad. “The fair has grown significantly since its centenary in 2023, and registration numbers are already exceeding last year’s figures,” he said. The event will span seven halls and 180,000 m².

Mark Stephen Pace, chairman of the Association of the German Dental Industry, which is involved in organising the event, expressed enthusiasm for the upcoming event. “This will be the first IDS after our 100^th anniversary in 2023. We are now in year one of the second century of IDS. Despite changing conditions, we remain a constant in the industry,” he stated.

Innovations and opportunities

The press meeting highlighted cutting-edge innovations expected at IDS, particularly in diagnostics, digital imaging and CAD/CAM devices. Reflecting its robust market growth and increasing significance in the industry, the Asia-Pacific region is expected to be widely represented, and the number of exhibitors from the region is increasing. Although companies are keeping product details under wraps, attendees can be sure of seeing the best and the newest in dental technology at the show.

Tickets for IDS 2025 have been available since November 2024. To attract younger dental professionals, dental students and trainees will be given free entry on 29 March.

For more information, visit ids-cologne.de.

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