What’s unique about our approach is how personalised it is. We sit down with each customer and walk through their current process—what they’re doing today, how much labour they’re using, what materials they rely on, how many parts they’re producing—and then we plug that information into a tailored calculator. This helps us clearly demonstrate how Carbon can help them save time, reduce costs and operate more efficiently. If it makes sense for their business, regardless of size, they can absolutely be a Carbon customer.
3D printing and automation are changing the way dental laboratories work. For dental professionals who are new to digital workflows, how do you see these technologies shaping the future, and what advice would you give to laboratories thinking about getting started?
Digital is constantly evolving. Even in just the few years I’ve been with Carbon, I’ve seen how much digital workflows have changed—and I don’t see that slowing down anytime soon. The number of digital applications will continue to grow, and at Carbon, we’re committed to staying ahead of that curve. We want to remain the innovative partner that our customers rely on.
The labour challenges we’ve discussed aren’t going away. They’ll continue to affect laboratories, which is why finding new ways to automate additional parts of the workflow is going to be absolutely essential. For laboratories that are just getting started, my advice is: don’t wait. Start exploring digital now because it’s only going to become more important in the future.
Some people are concerned that automation might lead to job losses. What would you say to them? Is that really the case?
That’s a valid concern, but it’s really about reallocating labour and technical expertise—not replacing it. Automation allows laboratories to shift their skilled team members into roles that are more meaningful. Just because one part of the process is automated doesn’t mean that there’s no role for technicians; it means that they can focus on something else that adds even more value. In the end, I think automation will continue to give laboratories new opportunities—options they didn’t have before and maybe couldn’t even have imagined.
As Carbon expands its impact in Europe, how do you see the adoption of automation and digital dentistry evolving in this market, and what role do you envision Carbon playing in shaping that future?
We’re incredibly excited about the opportunity we have in Europe. When I joined Carbon, one of the first things I was tasked with was figuring out how to replicate the success we’ve had in North America—particularly in the US—and bring that to the European market.
A few approaches had been tried in the past, and while they may not have been perfect, they were valuable because we learned a lot from them. Now, our focus is on a direct sales model, led by a head of sales and supported by a team of highly experienced sales representatives—who are really more like consultants. Their role is to provide in-person support and service while showcasing the value of our technology and innovation.
In North America, we’ve seen an incredibly high adoption rate of automation and digital workflows, and we’re excited to bring that same momentum to Europe. We’re already seeing great potential—especially in countries like Germany, which will be our first major focus. It’s a natural choice given the size and sophistication of the dental laboratory market there. But we’re also looking at the UK, Italy and other regions where we already have some established customers. So, it’s not a brand-new starting point for us—but we believe that the time is right to take things to the next level. Our goal is to continue introducing Carbon’s technology, support adoption through education and help European laboratories unlock new levels of efficiency and growth. We can’t wait to see where it leads.
To post a reply please login or register