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BÜRMOOS, Austria: As more people choose the Internet as their preferred method of shopping, industries are looking at how they can make life easier for their customers. In January in Hong Kong, W&H, in partnership with Tesco Dental, launched a new business-to-customer (B2C) e-shop, which allows its partners and customers the convenience of ordering directly online. The shop is a pilot project intended to be expanded to business-to-business commerce too. According to W&H, it represents the next step in its digital corporate strategy.
Speaking about the new project, W&H Vice President of Sales and Marketing Bastian Diebald said, “W&H wants to support its partners in the area of e-commerce by providing them with a professional solution. That’s why we designed an e-shop solution which can also be used by subsidiary companies and other W&H partners in the long term.”
According to reports, around 54 per cent of people in Asia use their smartphones to shop online. With this in mind, W&H wanted to develop an e-shop that functions well on any device, with maximum ease of use, a wide range of payment options and automatic access to current stock levels. Presently only available to Hong Kong-based customers, the shop supplies W&H products such as sterilisers and surgical devices, as well as the entire Tesco Dental range.
W&H Marketing Director Anita Thallinger said, “We took on the role of project managers and, despite the time difference, language barrier and geographical distance, we were able to achieve great results as part of a professional partnership with Tesco Dental.” She went on to say that “Tesco Dental is a long-term and extremely important partner for W&H in Asia”.
Interested parties can access the Hong Kong shop here.
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