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TORONTO, Canada: Align Technology, a worldwide market leader in clear aligner treatment, recently announced that 5 million patients have started its Invisalign treatment. This is a significant milestone for the company and the 127,000 Invisalign-trained dentists, reflecting accelerated adoption of Invisalign treatment.
“It’s very rewarding to see how rapidly Invisalign treatment is growing around the world. I can’t believe our first ‘million’ took ten years to achieve, while our fifth ‘million’ only took one year,” said Joe Hogan, Align Technology President and CEO. “We’re continuing to see a significant increase in adoption of Invisalign treatment globally, especially among teens and tweens. In the third quarter of 2017, worldwide Invisalign shipments to teenagers increased 46% compared to the same period last year. To date, over 1 million teenagers have started orthodontic treatment with Invisalign clear aligners,” he explained.
Hadi Somakih, aged 12, is the 5 millionth Invisalign patient and is currently in treatment with Invisalign Teen with mandibular advancement by Dr. Eugene Kholov, an Invisalign provider in Ontario, Canada. As an early adopter of new technology, Kholov became an Invisalign provider nearly 20 years ago and has treated over 2,000 Invisalign patients. Hadi will be featured in an upcoming Invisalign brand advertising campaign titled One in Five Million, which will follow Hadi through his treatment journey, capturing his experience and the transformation of his new smile.
“Invisalign clear aligners have changed the way our teenage patients view their orthodontic experience,” said Kholov. “With better comfort and up to 50 percent shorter treatment times when combined with weekly aligner changes, Invisalign treatment enables patients like Hadi to enjoy being a kid without the cumbersome look and discomfort of metal braces.”
“My Invisalign clear aligners are more comfortable than I thought they would be. Plus, they allow me to play hockey with my friends without worrying about getting hit in the face with a bunch of metal in my mouth,” said Hadi.
To mark this milestone, Align Technology is reaffirming its previous commitment to help provide treatment to children around the world born with cleft lip or palate and will donate $1 to Operation Smile for every public share of a photo of a person’s smile on Facebook, Twitter or Instagram with the hashtag #5MillionSmiles—for a total donation of up to $1 million.
“Through continuous innovation and new technology, we strive to provide Invisalign practices and their patients with the best treatment possible. We believe that every person should have access to the most advanced treatment options for a healthy smile. To that end, we hope to inspire others to give more smiles to children in need with our continuing donation pledge to Operation Smile,” concluded Hogan.
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