BURST Oral Care launches first black expanding floss

Dental Tribune International

Thu. 19. December 2019

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LOS ANGELES, U.S.: There are, typically, two types of dental floss—thick and thin. To fill the gap, BURST Oral Care has recently released a new black dental floss containing proprietary technology that expands on contact with saliva, giving more surface area for a deeper clean. The Expanding Black Mint Eucalyptus Floss is coated with charcoal nanoparticles that are adsorptive and antimicrobial, and its black color and expanding technology allows users to easily see any plaque or food particles.

“The holidays can lead to quite an increased risk for teeth and gum hiccups,” warned Charlotte Stirk, a dental hygienist at BURST Oral Care. “If you’re travelling or gathering with friends and family this time of year, chances are it involves big meals and you won’t be too concerned with oral hygiene habits! Hefty foods like turkey, corn on the cob and roast beef tend to get wedged right in between the molars where germs have a field day with your ‘leftovers’. Then there’s the constant sipping of tasty beverages that are definitely not pH balanced. And not to mention desserts—with cakes, pies and candy canes galore.”

The floss was developed in conjunction with BURST’s Ambassador network of 25,000 dental professionals, and the samples were tested by 1,000 specialists for over a year.

“There are three main reasons patients give for why they don’t floss—‘it’s gross’, ‘it’s hard’ and ‘I forget’,” Stirk explained. “In my 22 years of being a registered dental hygienist, this has by far been my favorite floss because unlike other brands, BURST asked a huge community of dental professionals to help design the perfect floss—so we naturally tackled those three excuses.”

Co-founded in 2017 by Hamish Khayat and Brittany Stewart, the brand initially offered affordable sonic toothbrushes and later expanded to offer products that were formulated by BURST’s Ambassador community of dental professionals. BURST Expanding Black Mint Eucalyptus Floss is the latest release in its lineup of high-quality and cost-effective oral care products and is available through a direct ship subscription model.

More information about the product can be found here.

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