“Committed to progress in dental technology”

Mr Kiesel, you have now been CEO for over a year. What have been the highlights and challenges of your tenure so far?
I have focused on expanding our market presence, fostering product innovation and addressing the rising demand for our solutions. This has meant ensuring that we are better equipped to support both dental practices and laboratories and maintaining our commitment to advancing the quality of oral care. Strategically, we have restructured our sales frameworks to align with global market dynamics and invested in partnerships to broaden our portfolio. In this area, we have drawn on our expertise in providing seamless workflows that can easily be adopted in dental practices and laboratories. Furthermore, we have made our range of consumable products more comprehensive and added all bleach colours and extra heights to our existing blanks. This means that we can fully meet the needs of our customers. 

We have achieved significant growth in the US market by collaborating with global players such as Henry Schein and developing new strategic partnerships with global manufacturers. 

What trends do you think will shape the future of the dental market, and how will Amann Girrbach adapt to them?
Digitalisation in dentistry is causing a convergence of laboratory and practice workflows. Practices are increasingly capable of on-site restorations, necessitating solutions that cater to diverse user needs. Amann Girrbach is committed to providing modular, adaptable systems that facilitate seamless collaboration and ensure that both laboratories and practices are equipped for future advancements. Globally, dental support organisations and dental chains are growing. Amann Girrbach will accommodate for this change by creating dedicated teams and by providing an even wider variety of milling machines that can run non-stop. This capability is a game-changer, especially given the reduced availability of expert dental professionals in the labour market.  

Digitalisation is a cornerstone of Amann Girrbach’s success. What role does it play in addressing industry challenges?
Digital workflows address the dual challenges of a skilled labour shortage and rising patient expectations for quality dental restorations. By enabling efficient collaboration across locations and seamless integration into existing workflows in the dental clinic or laboratory, digital solutions enhance service reliability and patient outcomes. We know that dental practitioners are facing increasing pressure in the workplace, and digitalisation can help.  

We continue to drive digital adoption through continuous innovation and strategic partnerships, advancing the capabilities of dental professionals worldwide. This will be exemplified at IDS 2025 through our showcase of flexible workflows that simplify daily tasks in the clinic or laboratory. 

How does the recently launched AG.Academy support the development of skills within the dental industry?
The AG.Academy is designed to provide comprehensive training that familiarises users with our products and offers targeted professional development. The AG.Academy is a state-of-the-art facility that includes a treatment room for practical training. It offers standard courses and programmes that are customised to individual customer needs. The overall aim is to enhance proficiency in digital dental solutions. We seek to partner with dental associations, dentists, universities and society events around the world and become part of their educational curricula.  

“Our long-term vision centres on one key goal: meeting and exceeding customer needs.” 

What are your long-term goals for Amann Girrbach, particularly in terms of innovation, growth and market leadership?
Our long-term vision centres on one key goal: meeting and exceeding customer needs. We will do this by expanding our product and service offerings through research and development and collaborations, as well as by advancing our reputation as a reliable, adaptable industry partner. We plan to invest in sales and service infrastructure and gradually move beyond the premium niche that the company has operated in. Ultimately, we aim to become one of the major players in the global dental market. To this end, we are working to strengthen our long-term relationships with partners, distributors and suppliers. At the same time, we are focused on growing our market presence and introducing new, innovative solutions. 

What can visitors expect from Amann Girrbach at IDS 2025?
IDS attendees can look forward to an immersive experience of our solutions. In addition to live demonstrations and lectures, we will be presenting 15 innovations, including implantology-related products. Our booth will also feature an area dedicated to the digital workflow in clinics and laboratories. Visitors can look forward to the presentation of a variety of new products that clearly show that Amann Girrbach is committed to progress in dental technology.

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