“Integrating leading dental laboratories across Europe”

Mr Roma, Corus continues to grow rapidly. What is its core aim for 2025, and how does it differ from traditional laboratory groups?
At Corus, our purpose is clear: to empower clinicians to differentiate themselves through high-quality, personalised solutions that are digitally driven and which transform protocols and elevate the patient experience. We are building a robust, cohesive network consisting of over 100 dental technician entrepreneurs across 11 European countries. What unites us are shared values enriched by local expertise. As we look to expand into the Germany, Austria and Switzerland region, we are actively seeking the right partners. Together, we aim to set new standards in dental care through innovation, collaboration and proximity to our customers.

In terms of what sets us apart, Corus is more than a network. It is a technology-driven ecosystem that offers a holistic approach to prosthetic and orthodontic treatments. Besides ensuring quality, predictability and productivity through proprietary innovations, our solutions aim to simplify clinical protocols, support customer success and enhance patient care.

How is Corus shaping the future of digital dentistry?
We are leading the field with integrated and validated digital workflows, artificial intelligence-powered treatment planning and advanced CAD/CAM solutions. Our goal is to make digital dentistry more accessible, efficient, sustainable and predictable. Ultimately, these digital dental solutions aim to help dental clinics and laboratories scale their businesses and deliver exceptional treatment outcomes.

Does IDS 2025 represent a key moment for Corus, and what is driving the company’s expansion strategy?
IDS provides us with the ideal platform to showcase our newest innovations. The event also allows us to strengthen industry partnerships and demonstrate to the industry just how our digital ecosystem is transforming workflows. Furthermore, it is a great opportunity for us to engage with dental professionals seeking future-ready, integrated solutions.

Corus has undergone significant expansion in recent years. Our growth strategy relies on integrating leading dental laboratories across Europe while also preserving their unique local qualities—what we like to refer to as their DNA. In this way, we combine digital transformation with training and collaboration, ensuring that each partner benefits from shared expertise and contributes to the network’s collective innovation and standing in the industry.

What key innovations is Corus launching in 2025?
This year, Corus is launching next-generation workflows that are powered by artificial intelligence. The company is also launching new digital prosthetic lines—including Optima removable prostheses, Ilum zirconia and Bright veneers—and orthodontic devices under the OrthoIOS brand. In addition, we are enhancing our proprietary software-as-a-service platform, Corus Link, enabling seamless digital collaboration that improves treatment outcomes, reduces patient visits and supports a smaller carbon footprint.

In the context of rapid expansion, how do you ensure consistent quality, and how does Corus support the dental community?
Our top priorities are the provision of quality products and services that meet regulatory requirements—such as the European medical device regulations. It is important to consider that not all digital products are created equal. Differences in materials, design, aesthetics and traceability can have a major impact. Every partner in the network adopts our validated workflows, which are backed by advanced technology, continuing training and a shared culture of excellence.

In terms of supporting the dental community, via Corus Academy, we provide advanced training and mentorship and collaborate with over 20 European universities. We also invest in education across the value chain in order to strengthen the entire dental profession.

What challenges does digital dentistry face today, and how do you see Corus developing in the coming years in response to these challenges?
The major challenges I see are related to barriers concerning the adoption of digital tools and changes to existing workflows. Our role is to simplify this transition by offering unmatched customer support, hands-on training and intuitive solutions that help dental professionals to embrace innovation with confidence. In doing so, we rely on providing excellent service, communication and proximity to customers.

By 2030, we aim to be the global leader in digital dental laboratory ecosystems. In order to achieve this goal, we will set new benchmarks in innovation, industry collaboration and patient-centred care, ultimately shaping the future of dentistry.