Top 5 Internet marketing tips to promote your practice on YouTube

YouTube has the largest audience of all the video sites and will give you the most leverage. Over 100 million viewers watch video on YouTube every month. Engage and educate prospective new patients with video as well as keep your current patients up to date on office events and instructions to enhance their treatment experience.

Video will also increase your exposure and page ranking on the search engines through SEO, if promoted correctly.

1. Brand Your Video:
Use a video to push your practice brand, just as you would on TV, radio, or in newspaper ads. Online videos are better at promoting brand awareness than traditional TV commercials. Why? Because online viewers are searching for treatment providers and dental services at the exact moment they are watching your video. They are highly qualified targeted viewers.

2. Promote Your Services:
Discuss individual products such as Invisalign, Sure Smile and the Damon System. Describe the features and benefits of the product, while educating and entertaining to create an emotional response. Brand your video correctly to link back to your own website and always include an intro and exit slide with your logo and practice information along with contact information throughout the video to direct prospects to your website or contact your office to schedule a new patient exam.

3. Office Tour:
New patients gravitate towards office tours. Studies show it is one of the first tabs a patient will click on in your website. Create video that promotes you and your practice as warm and friendly. Script a brief overview on who you are and what you are all about. Highlight individual services, amenities, and benefits of treatment to engage your audience. It’s all about them not you.

4. Promote Treatment Expertise:
Create a short video from before and after photographs of beautiful smiles and narrate a script describing the benefits of treatment. In today’s skeptical society, consumers want verifiable proof of treatment expertise. Videotaping frequently asked questions can also be very powerful tool to promote your expert knowledge and skills.

5. Treatment:
Put new patients at ease before they enter your office by videotaping the most common treatment procedures or walk them through the new patient process in your office. Veneers, Lumineers, and tooth whitening are good examples of video content. Oral hygiene and how to dental floss correctly make great instructional video. Drive patients to your website to view the video. Content is delivered exactly the way you want it, 24/7, day in and day out. Not only is this informative, it helps improve your video ranking on Google and your website ranking with SEO.

Whether you outsource video services to a professional or produce it yourself, it is critical your video is setup correctly to be found on the search engines. Video doesn’t work as a marketing tool if patients can’t find it. You don’t know…what you don’t know… till you know it. Consult with an Internet marketing expert to maximize your video marketing efforts if unsure on how to proceed.

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Mary Kay Miller offers a six-part series of Internet marketing Webinars, which help you discover what you need to know to get your dental website working correctly on Google and how to build your practice for the future on the Internet. Each module is offered live and interactive, as well as recorded and archived, for review.

Take advantage of this opportunity to improve your Internet presence with your current website and Web 2.0 marketing strategies, while earning ADA CERP credits. Register for the live broadcast of Part 6 on 6 August, YouTube... The Video Granddaddy of Social Media, under www.DTStudyClub.com >> Online Courses.

About the Author

Mary Kay Miller is an Internet Web 2.0, SEO (search engine optimization), and video marketing specialist for dental practices. With over 30 yrs experience in dental management and marketing... and 10 years in Internet marketing, Mary Kay is “the online expert” when it comes to attracting new patients to your website and building your practice with Internet video marketing and social networking... For a free consultation to determine if your website is optimized correctly to easily be found on Google in your demographic, contact marykay@orthopreneneur.com or call 585-613-1587.

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877-295-5611
email: marykay@orthopreneur.com
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