Dental News - Straumann Group to acquire Berlin clear aligner manufacturer PlusDental

Jeremy Booth, Dental Tribune International

Mon. 23. May 2022

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BASEL, Switzerland: The dentist-led clear aligner treatment solutions provider PlusDental is to become part of the Straumann Group. The full acquisition will add a growing European clear aligner provider to the Swiss dental giant’s portfolio, which already includes the ClearCorrect brand and a majority stake in DrSmile.

PlusDental combines consumer marketing expertise with dentist-led treatments, complementing Straumann’s strategic priority to invest in the orthodontics segment. With PlusDental under its wing, Straumann will expand its footprint in the dentist-led consumer orthodontics segment by increasing its market coverage in countries such as the Netherlands, Sweden and the UK.

Straumann said that the acquisition will further strengthen its strategic consumer expertise and unlock further growth potential. PlusDental has built up a broad network of clinics across Europe, and this network will accelerate Straumann’s expansion, especially in the aforementioned markets.

Guillaume Daniellot, CEO of Straumann, commented: “With its high-quality medical, tech- and data-driven approach, the PlusDental business will further add to our medical expertise in the orthodontics space to ensure high-quality care can be offered to health consumers. In addition, this will enable us to offer dentists further opportunities to offer convenient, clinically based, quality treatments to patients which will help them grow their practices.”

Eva-Maria Meijnen, Lukas Brosseder and Dr Peter Baumgart, co-CEOs of PlusDental, added: “We are looking forward to working together with the Straumann Group. This is a very exciting opportunity as both companies share the vision of high-quality dentistry and putting patients first. Together we will provide access to dental care to many people in the future.”

PlusDental offers clear aligners for treating mild and moderate malocclusions in the anterior region. The company develops and manufactures aligners in its dental laboratory in Berlin in Germany, based on assessment by registered dentists. The company attracts patients seeking aesthetic dental treatment to its website through targeted advertising. PlusDental combines consistent digitalisation and high medical standards with the goal of making innovative dentistry accessible to more people. In addition to working with experienced partner dentists across Europe, the company is supported by an independent medical advisory board.

Basic terms of the signed purchase agreement were disclosed. Straumann will pay approximately CHF 135 million (€131 million) to purchase the company. The transaction is subject to regulatory approval and is expected to close in the coming weeks.

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