Dental News - Dentsply Sirona announces a new leader for its North American commercial business

Dental Tribune International

Thu. 25. July 2019

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CHARLOTTE, N.C., U.S.: Dentsply Sirona has recently announced that Eric Bruno has joined its team as senior vice president of the North American regional commercial organization. He is responsible for leading the company’s go-to-market strategy in North America to provide innovative solutions and clinical education supporting dental professionals and improving patient outcomes. Bruno has worked in medical device, pharmaceutical and consumer businesses for 25 years. He will be based in Charlotte.

“We are pleased that Eric has joined our company,” said Chief Commercial Officer Walter Petersohn. “His expertise makes him the ideal leader to support the development and execution of successful business strategies and build and lead results-oriented, high-performing sales teams.”

A leader in delivering customer service, inspiring employee engagement and driving execution, Bruno will be providing strategic direction and driving sales force effectiveness with a strong focus on customers across North America. Bruno comes to the company from Alcon, a Novartis company, where he most recently served as general manager for Vision Care.

Speaking to Dental Tribune International about his new role, Bruno said, “It’s exciting to work with Dentsply Sirona, a market leader in a dynamic industry. I look forward to the opportunity to continue building on the company’s success, further developing our commercial team and meeting and exceeding our customers’ expectations. Our mission is to empower dental professionals to provide millions of patients with better dental care and make people smile. Dentsply Sirona has always been at the forefront of developing technologies for our customers, and I’m excited to work together with my team to bring our innovative solutions for better oral health to the North American market.”

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