Dental News - J&J launches alcohol-free Listerine in Europe

Dental Tribune International

Tue. 19. June 2012

save

VIENNA, Austria: Alcohol-free alternatives to mouthwash have been available on European markets for years. The US dental consumables manufacturer Johnson & Johnson is now following the trend with the upcoming market launch of Listerine Zero.

Only available in the US until now, the new oral antiseptic rinse will be available to customers in Europe from July this year. According to J & J, who presented the mouthwash during Europerio 7 in Vienna before market launch, Listerine Zero was developed for patients with taste sensitivity or who cannot use mouthwashes containing alcohol for various health reasons.

The alcohol-free mouthwash is also recommended for children older than six, as well as for patients with an increased clinical need for fluoride. Its changed formula is based on emulsifiers and surface-effective substances that allow the binding of its four etheric oils between water molecules, eliminating the need for a solubiliser like alcohol, the company said.

J & J’s latest addition to its multimillion-dollar mouthwash gained first market approval by the US Food and Drug Administration in 2009. In the US, the product was recently voted among the most innovative consumer packaged goods in the oral care category of the Product of the Year USA award in New York City.

Besides its regular version, originally obtained through a 2006 acquisition of Pfizer’s consumer health-care division, Johnson & Johnson manufactures and distributes other variants of Listerine, including those for teeth whitening, use in minors and in the form of tooth strips. Overall, J & J’s oral-care segment, including Listerine, accounted for over US$1.5 billion in sales last year, according to its latest financial reports.

To post a reply please login or register

Vysinol―new alcohol-free disinfectant for dental practices

BERLIN, Germany: German manufacturer Vysinol has announced the upcoming market launch of an innovative, alcohol-free disinfectant developed specifically to ...

Osstem launches collagen membranes for natural bone regeneration in Europe

ESCHBORN, Germany: Osstem Implant has announced the upcoming European launch of OssMem, the latest addition to the company’s guided bone regeneration ...

META BIOMED: An active force in Europe

A hidden champion in the field of medical technology, META BIOMED has exported its products to a European customer base through qualified distributors ever ...

LISTERINE mouthwash shown to disrupt oral microbiome in men

ANTWERP, Belgium: Research has found conflicting results regarding whether the popular bactericidal mouthwash LISTERINE promotes or undermines a healthy ...

Align Technology obtains CE marking in Europe for palatal expander

SAN JOSE, Calif., US: Align Technology has obtained CE marking in Europe and registration with the Medicines and Healthcare products Regulatory Agency in ...

Smilers clear aligner system launches in the UK

LONDON, England: Henry Schein UK has launched Smilers and Smilers Expert, twin aligner solutions aimed at general dental practitioners and orthodontists, ...

SmileDirectClub launches in UK

LONDON, UK: The US-headquartered clear aligner provider SmileDirectClub has launched nine stand-alone stores across London, Manchester and Birmingham, its ...

Who has the healthiest teeth in Europe?

BERLIN, Germany: A study of European countries has found that people in Italy, Germany and Spain have the best dental health in Europe. The three countries ...

“Integrating leading dental laboratories across Europe”

Corus operates a network of over 70 laboratories across Europe, ensuring local service and quality support for dental professionals. At the International ...

Expert to focus on prophylaxis in free webinar

SINGAPORE: According to Dr Wong Li Beng, modern air polishing devices are becoming increasingly significant in the context of preventative and even ...

MIS LYNX all-in-one premium dental implant launched in the US

CHARLOTTE, N.C., US: Dentsply Sirona has announced the US market launch of MIS LYNX, a cost-effective dental implant solution designed by MIS Implants ...

Education

Live webinar
Mon. 15 September 2025
1:00 pm EST (New York)