Dr Ana Bokuchava is a dentist and the international marketing manager for Swiss prevention pioneer Curaden. In this interview, she shares the company’s vision on advancing oral health at 2024 EAO congress in Milan and how prioritising prevention remains a challenge in modern dentistry.
Dr Bokuchava, is it still a challenge to grab people’s attention with prevention? The problem with prevention is that it seems too easy. Prevention is the most important element of maintaining good oral health but also the one that seems most basic. At Curaden, we aim to change the narrative around prevention with our iTOP method, which focuses on perfect individual prophylaxis. We train dentists and hygienists to become real leaders in prevention who can coach their patients to perfect oral health in turn.
Dr Ana Bokuchava is an experienced professional in the dental industry. (Image: Curaden)
Earlier this year, Curaden also presented The Gentle Guide to Oral Health and Human Happiness, which shows how we are uniting thousands of dental professionals who share our mission to transform oral healthcare through prevention. In the guide, 40 global experts share their insights on prioritizing prevention, supported by the latest research and World Health Organization policies.
What can visitors expect at the Curaden booth?
Prevention is often underrepresented at dental shows. At the EAO congress, we will therefore offer a comprehensive blend of sorely needed preventive education and the products that go along with that. What dental professionals increasingly need are the tools and knowledge to promote health and happiness and maintain a healthy mouth. Our products are designed around four key pillars: being attractive, accepted, effective and safe.
Perio plus zero is he latest addition to the Curaprox Perio plus line of mouthwashes. (Image: Curaden)
At the Curaden booth, visitors will find our typically vibrant, colourful displays, as well as our latest innovation in the Perio plus line: Perio plus zero, an innovative mouthwash is set to revolutionize the industry with its completely different formula, offering a groundbreaking approach to oral health. We’ll also be showcasing the Hydrosonic pro toothbrush, offering a free travel set and providing educational insights on our products. I’ll be there to present and share details about the Perio plus zero and more.
What is your favourite product? My favourite product is Curaprox’s CS 5460 toothbrush, a nostalgic choice from my early days as a practising dentist. I remember its yellow handle with blue bristles and how its 5,460 soft filaments felt on my gums. It was a game-changer. Over the years, I’ve discovered many fantastic products, like our interdental brushes and unique calibration system. Today, the Aligner Foam and Prio plus zero too have a special place in my heart. It’s hard to choose just one favourite, as each product contributes uniquely to our mission of improving oral health.
Participants learn more about the latest courses and training opportunities offered by EAO. (All images: Robert Strehler)
Participants exchanging ideas among the dynamic atmosphere of EAO-DGI 2024.
Some of the many booths showcasing world-class industry innovations.
Participants engage with ePosters showcasing new clinical and scientific research in implant dentistry.
Italian Dr Luca De Stavola presents on some key aspects of surgical management.
Italian Dr Luca De Stavola presents on some key aspects of surgical management.
More than 4,200 delegates from over 70 countries attended the congress. Here are some enthralled by one of the many presentations on offer.
Congress attendees learn more about implant treatment and digital dentistry at the MegaGen booth.
Next year's EAO congress will be held in glitzy Monaco, the home of the most renowned Formula One race in the world.
Industry leaders make the most of the networking opportunities on offer at the congress.
Participants learn more about Dentsiply Sirona's OSSIX® product line, which offers advanced solutions for guided bone and tissue regeneration.
The congress stimualted extensive, free flowing dialogue among participants. Here are some engaged in discussion about the latest in industry trends.
The aesthetically polished booth from leading Swiss dental implant manufacturer, Nobel Biocare.
Congress attendees learn more about implant, regenerative and esthetic dentistry at the Straumann booth.
Participants keep abreast of daily developments at the conference through the DTI Today publication.
Meisinger Implants shares information about its recent developments in the field of dental implantology with interested visitors.
Editorial note:
EAO visitors are invited to visit the Curaden booth (C79). More information can be found at curaprox.com.
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:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_14.jpg "Some of the many booths showcasing world-class industry innovations.")
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:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_09.jpg "Congress attendees learn more about implant treatment and digital dentistry at the MegaGen booth.")
:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_08.jpg "Next year's EAO congress will be held in glitzy Monaco, the home of the most renowned Formula One race in the world.")
:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_07.jpg "Industry leaders make the most of the networking opportunities on offer at the congress.")
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:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_04.jpg "The aesthetically polished booth from leading Swiss dental implant manufacturer, Nobel Biocare.")
:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_03.jpg "Congress attendees learn more about implant, regenerative and esthetic dentistry at the Straumann booth.")
:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_02.jpg "Participants keep abreast of daily developments at the conference through the DTI Today publication.")
:sharpen(level=0):output(format=webp)/up/dt/2024/10/EAO_01.jpg "Meisinger Implants shares information about its recent developments in the field of dental implantology with interested visitors.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_16.jpg "Participants learn more about the latest courses and training opportunities offered by EAO. (All images: Robert Strehler)")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_15.jpg "Participants exchanging ideas among the dynamic atmosphere of EAO-DGI 2024.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_14.jpg "Some of the many booths showcasing world-class industry innovations.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_13.jpg "Participants engage with ePosters showcasing new clinical and scientific research in implant dentistry.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_12.jpg "Italian Dr Luca De Stavola presents on some key aspects of surgical management.")
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:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_10.jpg "More than 4,200 delegates from over 70 countries attended the congress. Here are some enthralled by one of the many presentations on offer.")
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:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_07.jpg "Industry leaders make the most of the networking opportunities on offer at the congress.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_06.jpg "Participants learn more about Dentsiply Sirona's OSSIX® product line, which offers advanced solutions for guided bone and tissue regeneration.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_05.jpg "The congress stimualted extensive, free flowing dialogue among participants. Here are some engaged in discussion about the latest in industry trends.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_04.jpg "The aesthetically polished booth from leading Swiss dental implant manufacturer, Nobel Biocare.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_03.jpg "Congress attendees learn more about implant, regenerative and esthetic dentistry at the Straumann booth.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_02.jpg "Participants keep abreast of daily developments at the conference through the DTI Today publication.")
:sharpen(level=0):output(format=jpeg)/up/dt/2024/10/EAO_01.jpg "Meisinger Implants shares information about its recent developments in the field of dental implantology with interested visitors.")
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