Based on your over 30 years of experience in the medical technology and pharmaceutical industries, do you see untapped potential in dental technologies to improve global oral health?
Yes, and I’d say the opportunity is larger than the industry currently appreciates. The oral-systemic health connection is recognised, but there’s far more to learn and far more to act on. Having spent some serious time in medtech and pharma, I see clearly how much of what those industries have pioneered applies directly to dentistry.
That’s a deliberate part of how I’ve built the team at Dentsply Sirona—bringing in people from the medical device world who know how to develop and commercialise complex technologies. Pair that with the dental experience already embedded in our leadership, and you have a cross-industry perspective that I think is genuinely rare in dentistry. That combination is where the opportunity lies.
As you approach the milestone of one year in the CEO role, what organisational or cultural changes are you implementing?
My first statement as CEO was about as simple as it gets: the customer has to be at the centre of all we do. I said it because I’ve seen what happens when a company turns too far inward—when internal processes start to crowd out the customer’s perspective. We had some of that, and I wanted to name it directly.
The cultural change I’m most focused on is getting this entire organisation to see things from the dentist’s perspective. We must look at the workflow through the dentist’s eyes, not occasionally, but instinctively. I know that a change like this takes time, but I’m not patient, and this can’t wait.
Part of how I’m pushing this is by example. For instance, a customer in Hawaii was having trouble getting something resolved with one of our local partners. He reached out to me directly and it was fixed the next day. I tell that story because it captures what I want this company to be: fast, accountable and genuinely responsive. That’s how you earn the right to lead—not by saying it, but by doing it, consistently, at every level.
What are the key strategic priorities for Dentsply Sirona this year?
The first priority is getting the US business back to a strong position. That may sound straightforward, but the logic behind it is important: if the US business isn’t healthy, our international business can’t fully thrive either. It’s the foundation. Addressing it requires a global solution, including a transformation of how we run our commercial operations.
From there, the second priority is strengthening our implant strategy, and the third is accelerating our orthodontics business. These aren’t short-term fixes, and all three will extend beyond 2026.
Running alongside all of this is an organisational re-engineering effort. We’ve become too complex, and we need a stronger frontline sales presence. So, what we’re building toward this year is a structural reset of the US business—one that frees up the capacity to invest in commercial growth, clinical education and innovation. Set the foundation right and the rest follows.
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